by Sue Horner | Oct 3, 2008 | The Red Jacket Diaries blog
The library in my town has been there for me for many years. When my children were small, we joined the reading program every summer, and we were frequent borrowers of books and occasionally toys throughout the year. It’s the first place I turn when I hear of a...
by Sue Horner | Oct 2, 2008 | The Red Jacket Diaries blog
A flyer in today’s newspaper is trolling for subscribers to a new magazine, and I’m kind of creeped out. Founder Moses Znaimer, the new executive director of the Canadian Association for Retired Persons (CARP), replaced the old CARP magazine with a glossy...
by Sue Horner | Oct 1, 2008 | The Red Jacket Diaries blog
Hooray, Canada finally has a National Do Not Call List! Have you registered yet? If you tried and got a “service not available” message, try again in a few minutes. The site seems to get bogged down, no doubt in the huge numbers of people trying to...
by Sue Horner | Sep 30, 2008 | The Red Jacket Diaries blog
As I wrote this, Mitch Joel was saying there’s never been a better time to start your own blog. Technorati said in its State of the Blogosphere/2008 report that “blogging is not dead” and “blogs are here to stay.” The report also notes...
by Sue Horner | Sep 23, 2008 | The Red Jacket Diaries blog
I scared myself last week by turning down two jobs. Two! Before you wonder how well my brain is functioning, let me tell you why I turned away work, and why you should seriously consider doing the same when you have the option. Both jobs had unreasonable deadlines; I...
by Sue Horner | Sep 22, 2008 | The Red Jacket Diaries blog
Jakob Nielsen’s September 15th Alertbox talks about store locators on web sites, where he says “it must be not only possible to accomplish the task, but also easy and pleasant to do so.” Good advice. I’ve run into sites before where it’s...
by Sue Horner | Sep 18, 2008 | The Red Jacket Diaries blog
Having just edited a client’s news release, I found David Meerman Scott’s recent post on weasel words, gobbledygook, jargon and other baloney quite topical! (Check it out for some awful examples of what not to write.) The release I worked on started out in...
by Sue Horner | Sep 17, 2008 | The Red Jacket Diaries blog
Don’t you almost hate to watch the news, open a newspaper or check your stocks these days? The bad news is unrelenting. Formerly solid companies going bust. Layoffs. Gasoline prices through the roof. Catastrophic weather. It’s definitely an uncertain world we live in....
by Sue Horner | Sep 14, 2008 | The Red Jacket Diaries blog
One of the great things about having small children is watching Sesame Street. My children loved that show for the funny puppets and silly sketches. I loved it for the way it made learning fun, and because the writers did crazy things that made parents as well as...
by Sue Horner | Sep 9, 2008 | The Red Jacket Diaries blog
(I posted this earlier today, but a hard drive failure on the server hosting my site washed it away. So apologies if it shows up twice. To make up, I’ve added two bonus errors!) We all make mistakes, but in this business, you need to work hard to keep the error...
