by Sue Horner | Jul 3, 2020 | The Red Jacket Diaries blog
Is your head spinning to realize that 2020 is half over? (And thank goodness for that, although I’m still a little nervous about the murder hornets, the second wave of COVID-19 and other coming attractions.) That means it’s time for a backward look at the most-viewed...
by Sue Horner | Jun 25, 2020 | The Red Jacket Diaries blog
You’ve created a terrific article, blog post, marketing email or other sparkly bit of content. Now, how do you entice people to read it? Start with an appealing headline. But wait, please don’t reach for a “clickbait” headline. You know, the ones that use...
by Sue Horner | Jun 20, 2020 | The Red Jacket Diaries blog
My car insurance renewal arrived this week, and in (ahem) an “unprecedented” situation, it was good news for me – it’s less than it was last year. Of course, it should be. The Ontario government has pressured major insurance companies to lower auto rates...
by Sue Horner | Jun 11, 2020 | The Red Jacket Diaries blog
Are you getting a little tired of all this ramping up that’s been going on since the start of the pandemic? Testing, in particular, is always being ramped up, or there are calls for it to be ramped up. You might say the use of ramping up is itself ramping up. (Sorry.)...
by Sue Horner | Jun 4, 2020 | The Red Jacket Diaries blog
This week, black boxes like the one here flooded social media. It began when music-industry veterans Jamila Thomas and Brianna Agyemang asked the industry to “pause” work on June 2 in solidarity with the Black community, and to protest the killing of George Floyd,...
by Sue Horner | May 28, 2020 | The Red Jacket Diaries blog
If a pandemic isn’t the time for internal communication professionals to stand up and shine, when will it be? So asked participants – five respected communication professionals – in a recent Staffbase-sponsored webinar about imposter syndrome. Is imposter syndrome...
by Sue Horner | May 21, 2020 | The Red Jacket Diaries blog
Businesses are struggling with advertising during the pandemic. It’s a tough balance, to show that they’re still around, still looking for business; yet they are sensitive to the situation. The result has been a lot of vague “We’re here for you” statements and...
by Sue Horner | May 14, 2020 | The Red Jacket Diaries blog
Simple, powerful, vivid words and analogies. They’re critical if you want people to understand you; even more important if you want to inspire action. Notice what’s happening with the COVID-19 pandemic. Health experts are using simple words to encourage understanding...
by Sue Horner | May 7, 2020 | The Red Jacket Diaries blog
Here’s my small wordnerdy nitpick in the interests of accuracy: All those workplaces installing barriers to protect employees and customers during the pandemic are not necessarily using “Plexiglas.” That’s a brand name, like Kleenex. The generic term is “acrylic” or...
