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More writing tips you might have missed in ICYMI, Oct. edition

More writing tips you might have missed in ICYMI, Oct. edition

by Sue Horner | Oct 17, 2022 | The Red Jacket Diaries blog

The latest “Data Never Sleeps” shows the breathtaking amount of data created every minute on the internet: (See the full infographic here.) We’re asking Google questions (5.9 million every minute), uploading to YouTube (500 hours), sharing photos on Instagram...
Networking tips for comms/PR students and new grads

Networking tips for comms/PR students and new grads

by Sue Horner | Oct 12, 2022 | The Red Jacket Diaries blog

The fall is as much a time of new beginnings as New Year’s. If you’re a PR or communication student, your new beginnings probably include building your network and launching your career. You can do both by making the most of your professional association while you’re...
Profile of an IABC legend: Bobbie Resnick, ABC, APR, MC, IABC Fellow

Profile of an IABC legend: Bobbie Resnick, ABC, APR, MC, IABC Fellow

by Sue Horner | Oct 3, 2022 | The Red Jacket Diaries blog

IABC/Toronto members learned late yesterday that an “outstanding leader, mentor, #IABCTO volunteer, entrepreneur and educator” had died. Roberta (Bobbie) Resnick, ABC, APR, MC and IABC Fellow, was a long-time IABC volunteer; the chapter’s Student of the Year Award was...
12+ tips to clear the way to better writing for managers (Wordnerdery)

12+ tips to clear the way to better writing for managers (Wordnerdery)

by Sue Horner | Sep 27, 2022 | The Red Jacket Diaries blog

Managers can be better writers, and some of my clients have asked for help to make that happen. The thing is, most companies judge their people by how well they handle their specific jobs. While clear writing would help managers communicate, writing doesn’t usually...
Word choice, jargon and plain language in ICYMI, Sept. edition

Word choice, jargon and plain language in ICYMI, Sept. edition

by Sue Horner | Sep 19, 2022 | The Red Jacket Diaries blog

You may or may not be on social media. Almost certainly, you aren’t seeing every interesting link that flashes past. So here are more links to helpful posts I’ve shared that you might have missed: Word choice “Don’t be mealy-mouthed about mortality,” says John...
New words are out (and pandemic ones finally slowing down)

New words are out (and pandemic ones finally slowing down)

by Sue Horner | Sep 12, 2022 | The Red Jacket Diaries blog

If it’s September, it must be time to add to the growing number of words and definitions admitted to the Merriam-Webster dictionary. Dictionaries like M-W chronicle “how the language grows and changes,” admitting new words as people use them in the same way over a...
Interpreting the ‘weasel words’ of a ‘business decision’ (Wordnerdery)

Interpreting the ‘weasel words’ of a ‘business decision’ (Wordnerdery)

by Sue Horner | Aug 29, 2022 | The Red Jacket Diaries blog

Two weeks after Bell Media and CTV announced that their Chief News Anchor and Senior Editor, Lisa LaFlamme, was leaving after 35 years, the uproar continues. It’s a dumpster fire set with weasel words and fanned by rumours of ageism, sexism and a toxic work...
Writing that’s awful, and sometimes awfully funny

Writing that’s awful, and sometimes awfully funny

by Sue Horner | Aug 22, 2022 | The Red Jacket Diaries blog

As I note every year around this time, it takes real creativity to come up with truly awful writing. Yes, I’m talking about the winners of the over-the-top Bulwer-Lytton Fiction Contest. This contest challenges entrants to come up with the opening sentence to the...
Word choice, jargon and plain language in ICYMI, Sept. edition

Writing tips you might have missed in ICYMI, August edition

by Sue Horner | Aug 12, 2022 | The Red Jacket Diaries blog

There’s so much interesting and helpful information online, but social media channels are hectic. What are the chances you’ll be on Twitter or LinkedIn or whatever specific channel at the specific time someone shares that terrific post? Pretty slim. So,...
3 ways marketers can make birthdays special

3 ways marketers can make birthdays special

by Sue Horner | Aug 5, 2022 | The Red Jacket Diaries blog

When you were a kid, you probably loved birthdays. Cake and presents and being king or queen for the day made you feel special, didn’t they? These days, when you hand over your birth date to marketers, they have a chance to make you feel special, too. Of course,...
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