by Sue Horner | Feb 27, 2020 | The Red Jacket Diaries blog
How do you reach members of your organization when they number more than 80,000, live across Canada and beyond, and are an average age of 65? I found out when talking to Sylvia Link, MC, ABC, APR, who is Director of Marketing & Communication for RTO/ERO (formerly...
by Sue Horner | Feb 19, 2020 | The Red Jacket Diaries blog
“Exciting changes at Paper.li!” said the email subject line. (Paper.li helps you “create a web presence” with an online newspaper that contains your “curated” content.) The email continued, “We’re thrilled to have you as part of our community, and want you to be the...
by Sue Horner | Feb 13, 2020 | The Red Jacket Diaries blog
“Amazing” was the go-to word on this year’s Academy Awards red carpet. In fact, if you had a drink every time someone’s gown or Oscar experience or career was said to be amazing, you’d have been drunk before the ceremony even started. At one time, something...
by Sue Horner | Feb 6, 2020 | The Red Jacket Diaries blog
“Life is really, really, ridiculously, annoyingly, infuriatingly, terrifyingly fragile.” So says Katie Hawkins-Gaar, a writer and journalism consultant…and young widow. Her husband Jamie died in 2017, collapsing less than a mile from the finish line of a half marathon...
by Sue Horner | Jan 30, 2020 | The Red Jacket Diaries blog
A peek under the blog “hood” shows that a post about looking for a gender-neutral option for man-hours is one of the most-read on my blog. I’m clearly not the only one who has looked this up! (Long story short, try work-hours or staff-hours.) Women...
by Sue Horner | Jan 22, 2020 | The Red Jacket Diaries blog
In a world where skimming and snacking is our default way of operating, vivid images can be an express trip to understanding. Metaphors are magic when you want to explain something complicated, give an idea of size, make a point memorably – or just make someone smile....
by Sue Horner | Jan 15, 2020 | The Red Jacket Diaries blog
This seems unreal even to me, but I’m celebrating 29 years in business this month. Wow! Starting my business was a leap of faith. Or, as I put it in a post in 2017, it wasn’t really as fast as a leap. It was more like stretching and warming up and slowly building up...
by Sue Horner | Jan 8, 2020 | The Red Jacket Diaries blog
Happy New Year! Oops, the year has hardly begun and we’re heading for the New Year’s resolution danger zone. Already, “chances are pretty good that all those lofty resolutions you made before the clock struck midnight on Dec. 31 have fallen by the...
by Sue Horner | Dec 27, 2019 | The Red Jacket Diaries blog
The flurry of end-of-year lists is well underway, and I’m jumping in. As 2019 winds down, here’s my last post this year: The top 10 most-viewed posts on the blog. 1. The post that got the most traffic this year by far was on a topic I periodically revisit: Is blogging...
by Sue Horner | Dec 18, 2019 | The Red Jacket Diaries blog
In my house, Christmas isn’t Christmas without shortbread cookies, made with my mother’s recipe. Almost all of us have food traditions for family gatherings, especially during the holidays. Some of the food is expected, even demanded. Not all of the dishes are...
