by Sue Horner | Jan 31, 2011 | The Red Jacket Diaries blog
“You can have it fast, you can have it good, you can have it cheap. Pick any two.” If these are words for independent communicators to live by – reflecting the value of what we do – why do so many of us buckle when a prospective client balks at the price we propose? A...
by Sue Horner | Jan 24, 2011 | The Red Jacket Diaries blog
Four years and 455 blog posts — I suppose for more prolific bloggers, that’s nothing. But for someone who had a hard time updating a journal more than once every couple of months, it’s a pretty significant achievement. So happy anniversary to me and...
by Sue Horner | Jan 18, 2011 | Most popular posts, The Red Jacket Diaries blog
If you tweet more than 50 times a day, it’s too much; less than 10 times a day, it’s too little. At least, that’s what the inbound marketing experts at HubSpot said in 2011. (Thanks to James Howe of Communicate & Howe! for pointing me to the...
by Sue Horner | Jan 10, 2011 | The Red Jacket Diaries blog
Are you getting paid what you’re worth? Anyone can appreciate the value and attraction of that concept, but perhaps independent business owners most of all. I attended a networking/professional development event on just that topic, put on by IABC/Toronto’s...
by Sue Horner | Jan 8, 2011 | The Red Jacket Diaries blog
Those crazy word-nerds in the American Dialect Society have done it again, coming out with “app” as their Word of the Year for 2010. As even your grandmother probably knows, app is short for software application, and has gained particular popularity in...
by Sue Horner | Jan 2, 2011 | The Red Jacket Diaries blog
Along with a fresh new year comes the latest list of Banished Words, as issued by Lake Superior State University. How epic is that? While you might wish many of these words to actually be banished forever, that’s just wishful thinking. The list for 2011 includes...
by Sue Horner | Dec 31, 2010 | The Red Jacket Diaries blog
Champagne on ice? Check. Cupboards stocked with food? Check. Coins in the pocket to signify wealth for the coming year? Check. Twelve grapes to gobble at midnight, also meaning wealth? Check. Bright red or yellow undies to ‘catch’ love or money? Er...
by Sue Horner | Dec 19, 2010 | The Red Jacket Diaries blog
We interrupt the week’s frantic shopping, work and studies to bring you this important public message: Do not wait to live your life until you find the perfect man or woman. If the Sexiest Man Alive (so named by People magazine), Ryan Reynolds, and the Sexiest...
by Sue Horner | Dec 10, 2010 | The Red Jacket Diaries blog
Maybe it’s the influence of Legal departments, who prefer the blameless “mistakes were made” or “it was decided” to naming names. But corporate writers often have to fight for the active voice — you know, where the subject performs...
by Sue Horner | Dec 2, 2010 | The Red Jacket Diaries blog
While Facebook and Twitter continue to get all the press, email newsletters just keep building their solid reputation. In fact, they are “the Internet’s best tool for supplementing a website,” according to web usability expert Jakob Nielsen:...
