by Sue Horner | Feb 7, 2008 | The Red Jacket Diaries blog
Does anyone else find this a somewhat odd thing to say? “A successful blog kind of opens the kimono and from a brand point of view lets people know who you are.” This is a quote from Rob Frankel, a Los Angeles-based branding consultant, from an article called Business...
by Sue Horner | Jan 28, 2008 | The Red Jacket Diaries blog
January 27 was Family Literacy Day, “a national initiative that promotes the importance of reading and learning together as a family.” I celebrated by reading while Son #2 studied for exams today. I’m a big reader so it’s especially important to me that our two sons...
by Sue Horner | Jan 25, 2008 | The Red Jacket Diaries blog
Those who spend large amounts of time online will totally understand when T.J. Larkin, in a weekly Larkin Pages research summary, says that we’re the ones responsible for half of our own interruptions. Think of all those blogs you follow, keeping up your own...
by Sue Horner | Jan 24, 2008 | The Red Jacket Diaries blog
It seemed an incredible cosmic coincidence that I would start blogging on the very same day as the informative, insightful and strategic Les Potter, but as I found out when Les posted his one-year commentary on Tuesday, it was merely close. Well, two days apart is...
by Sue Horner | Jan 16, 2008 | The Red Jacket Diaries blog
One of my clients used to challenge those of us (employees and freelancers) who wrote for the employee newsletter to come up with ever more interesting and clever headlines. During a weekly conference call discussing the newsletter, the editor often mentioned...
by Sue Horner | Jan 14, 2008 | The Red Jacket Diaries blog
There was some back and forth in the Toronto Star recently about outdated language in reference to people with disabilities. Former Ontario MPP Gary Malkowski, a long-time advocate for those who are deaf, took offence at a Star headline that used the phrase,...
by Sue Horner | Jan 11, 2008 | The Red Jacket Diaries blog
An issue of IABC’s CW Magazine included an article by Peter Eschbach in which he discusses how to structure a communications department. He says: “When considering possible staffing models for structuring your corporate communication function, your choices...
by Sue Horner | Jan 7, 2008 | The Red Jacket Diaries blog
Happy New Year! So here we are in the aftermath of the famous “holiday season.” It feels like the last two weeks have been spent doing nothing but eat, drink and be merry, which is great fun but not too conducive to jumping quickly back into a productive...
by Sue Horner | Dec 20, 2007 | The Red Jacket Diaries blog
The gamer term of joy, “w00t,” tops the 30 words and phrases of 2007 listed by BuzzCanuck. Can I get a “w00t”? I was surprised by a few entries, though, that seem to have been around for an awfully long time. What are they doing being on a hot...
by Sue Horner | Dec 11, 2007 | The Red Jacket Diaries blog
Joanne Thomas Yaccato of the Thomas Yaccato Group is an expert at her job, which she jokes is “whacking marketing managers upside the head about the importance of women.” As she told the group of women at a “power breakfast” I attended, we control 80 per cent of...
