by Sue Horner | Nov 26, 2019 | The Red Jacket Diaries blog
Oh, my poor eyes and brain. When I logged into my analytics last week, Google asked me to agree to new “Google Measurement Controller-Controller Data Protection Terms.” Like you, probably, I usually just click on “agree.” This time, I copied, saved and read the terms....
by Sue Horner | Jun 28, 2019 | The Red Jacket Diaries blog
One way to help people understood something is get to the point. Don’t bury your information in too much detail, ramble, or hide the action with passive language. While falling down the rabbit hole of internet links one day, I happened upon an article from 2015 that...
by Sue Horner | Oct 24, 2018 | The Red Jacket Diaries blog
The Guardian’s Alex Hern forced himself to read all the terms and conditions he encountered in one week. In that time, he collected 146,000 words of legalese in 33 documents. It was, he said, “enough to fill three quarters of Moby Dick, just to explain what I can and...
by Sue Horner | Oct 11, 2018 | The Red Jacket Diaries blog
Let’s be clear. Those “Terms and Conditions” we have to “accept” or “agree to” before using new software, phones and other technology are anything but clear. I blame lawyers, who stuff sentences with words to cover every possible situation. The sentences are wordy and...
by Sue Horner | Jun 21, 2018 | The Red Jacket Diaries blog
Are you a Fitbit fan? I am. I’ve been wearing the step tracker since December 2014, and it encourages me to look for reasons to take a few extra steps, like parking further away from a store or the train station, or taking the long way home after a short walk with...
by Sue Horner | Jun 27, 2017 | The Red Jacket Diaries blog
Last week, I got a letter from the publisher of Reader’s Digest, indicating I “could” be a winner. Ooh, I have a chance to earn a chance to win ONE HUNDRED THOUSAND DOLLARS! The letter is a classic direct mail sales letter, complete with the required P.S., supposedly...
by Sue Horner | Jul 21, 2016 | The Red Jacket Diaries blog
In a showdown between fast cars and slow-moving turtles, the losers are easy to spot, flattened on increasingly busy roads. The study of this often deadly interaction of road networks and nature is called road ecology. Some background reading I’m doing for a project...
by Sue Horner | Apr 24, 2015 | The Red Jacket Diaries blog
This time of year, corporate sustainability reports bloom like algae in a lake. These reports show the efforts a company makes to do the right things for the environment and the community. However, the language that describes what they do is often thick with jargon....
by Sue Horner | Jun 22, 2010 | The Red Jacket Diaries blog
Ontario and British Columbia are getting a new Harmonized Sales Tax, or HST, on July 1. The HST replaces the Goods & Services Tax that I now charge, so this will affect me. So I signed up about a month ago to receive technical bulletins from the government that...
