by Sue Horner | Nov 1, 2010 | The Red Jacket Diaries blog
(<— Real dog, fake squirrel) Quite a while ago, an association I belong to created some new marketing material. Prominent on what really was a good-looking piece was a stock photo of a group of people, basically standing in for those of us who are actual...
by Sue Horner | Jul 13, 2010 | The Red Jacket Diaries blog
You may recognize this road sign, which I have borrowed from the Ontario Ministry of Transportation’s helpful guide to common and not-so-common road signs. It means there’s a bump or uneven pavement on the road ahead. The yellow “caution”...
by Sue Horner | Jun 18, 2010 | The Red Jacket Diaries blog
IABC/Toronto recently treated volunteers to a lovely appreciation event, a buffet dinner aboard the Jubilee Queen, a replica of a Mississippi paddlewheel boat. The weather had been iffy all day, but the sun came out as we lined up to board. Having arrived early, my...
by Sue Horner | Jun 16, 2010 | The Red Jacket Diaries blog
In all the excitement of the IABC 2010 World Conference last week, I forgot to point out the excellent Green Guide put together by IABC/Toronto’s Corporate Social Responsibility committee. The guide is designed to provide “best practices, communications planning...
by Sue Horner | Jun 2, 2010 | The Red Jacket Diaries blog
There are few things more intimidating in the photo world than a passport picture. Maybe it’s because you know it’s going to stick with you for at least five years, maybe 10. You know the “neutral” expression you’re supposed to have will actually end up making you...
by Sue Horner | May 28, 2010 | The Red Jacket Diaries blog
Well, this is exciting — I’m a guest blogger! Find out what I have to say about “inclusive language” in newsletters and other communications over at Advantis Communications. Oh, you know I have an opinion. Do you?
by Sue Horner | May 28, 2010 | The Red Jacket Diaries blog
After a couple of days trying to access my client’s e-mail system without success — and with so much on my plate I had no time to deal with their IT support group — I happened to mention the problem to one of my contacts. It turns out the...
by Sue Horner | Apr 27, 2010 | The Red Jacket Diaries blog
Having been away for a week, I’m a little nervous. A few weeks ago, I managed to live through a day where no e-mail messages made it to my in-box. It took a while to find out, because I could send messages; but the replies didn’t make it through. Of...
by Sue Horner | Mar 30, 2010 | The Red Jacket Diaries blog
“If you can read this, thank a teacher.” This is how a post linked to by my friend and colleague Joan Vinall-Cox began. While blogger Ralf Schwartz suggested that the best way to thank your teacher is to teach others “by further developing what your...
by Sue Horner | Mar 14, 2010 | The Red Jacket Diaries blog
Among the many sports my family watched during the 2010 Vancouver Winter Olympics was one that vividly reminded me to watch out for jargon. I’m talking about curling. I’ve never curled, so I found the unfamiliar lingo quite confusing. The commentators talked about a...
