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Puns welcome in this ‘misbegotten brainchild’ of a contest

Puns welcome in this ‘misbegotten brainchild’ of a contest

by Sue Horner | Jul 17, 2019 | The Red Jacket Diaries blog

Who doesn’t love a slice of deliberately bad writing? Yes, word nerds, gather ’round. It’s time to celebrate the Bulwer Lytton Fiction Contest, “where ‘www’ means ‘wretched writers welcome.’” The contest awards the best of the worst opening sentences, or what the...
Your mission: make the logo boring. (Nailed it)

Your mission: make the logo boring. (Nailed it)

by Sue Horner | Apr 18, 2018 | The Red Jacket Diaries blog

Maybe “The Weed Store” was taken. For years, beer drinkers in Ontario bought their 12-packs and two-fours at an outlet called Brewers Retail. Unofficially, people called it “the beer store,” and The Beer Store it officially became in a 1985 rebranding. Now the...
Get creative! Problem solve with Post-it notes

Get creative! Problem solve with Post-it notes

by Sue Horner | Apr 6, 2017 | The Red Jacket Diaries blog

Post-it notes were flying in last night’s session on creative problem-solving. Trevor McAlpine of Synergetic Management had members of IABC/Toronto’s Professional Independent Communicators covering the Post-its with ideas in a fast-paced session on creativity. The...
How do you give your creative head a shake?

How do you give your creative head a shake?

by Sue Horner | Feb 9, 2017 | The Red Jacket Diaries blog

I must have run across Roger von Oech at an IABC conference years ago. He’s an author and inventor who has been giving seminars, workshops and presentations on creativity since 1977, although he doesn’t specifically point to IABC on his website. His name came to light...
Truly awful writing to inspire you

Truly awful writing to inspire you

by Sue Horner | Oct 6, 2016 | The Red Jacket Diaries blog

As my friend Sue once said, “Every time I start to lose a little faith in my fellow human beings, along come the Bulwer-Lytton awards.” This annual celebration of the best of the worst is the Bulwer-Lytton Fiction Contest. Writers apply their talents to...
Flex your creativity with truly awful writing

Flex your creativity with truly awful writing

by Sue Horner | Aug 13, 2012 | Most popular posts, The Red Jacket Diaries blog

It was a dark and stormy night… So begins Edward Bulwer-Lytton’s novel Paul Clifford, the inspiration for the Bulwer-Lytton Fiction Contest. In tribute, the contest gives awards for the “opening sentence to the worst of all possible novels,” or...

Show your personality and make people laugh

by Sue Horner | Jun 9, 2008 | The Red Jacket Diaries blog

There’s something so appealing about humour, I don’t know why people feel the need to be stuffy. An online posting led me to Woot, an e-store and community that sells “cool stuff cheap.” One look at the job postings shows you this crew has a...

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