by Sue Horner | Jul 2, 2024 | The Red Jacket Diaries blog
Many communication professionals have just marked Pride Month by showing how their companies support diversity, equity and inclusion efforts. If that’s you, good for you. But are you also carrying out those activities the rest of the year? Unfortunately, June is...
by Sue Horner | Mar 13, 2024 | The Red Jacket Diaries blog
“Click here.” That’s a classic example of anchor text or hyperlink text done wrong. (Anchor text is a clickable link on a website, usually highlighted and underlined.) That’s because people want to know where a link is going to take them. Also, people who are visually...
by Sue Horner | Jun 9, 2023 | The Red Jacket Diaries blog
It’s Pride Month, it’s National Indigenous History Month and National Indigenous Peoples Day is coming up June 21. So diversity/inclusion is the focus of the latest roundup of links you might have missed, taken from social media posts shared on Twitter, LinkedIn and...
by Sue Horner | Mar 7, 2023 | The Red Jacket Diaries blog
Communications professionals play an important role in the companies we work for. We’re their eyes and ears. We’re the lens through which they view the world. And we help define and share the strategies that move the company forward. So what are we doing to support...
by Sue Horner | Feb 27, 2023 | The Red Jacket Diaries blog
Welcome to another roundup of links you might have missed from posts I’ve shared on social media! This collection has to do with diversity, equity and inclusion (DEI). You may be interested to know that inclusion is the reason I stopped calling these “ICYMI” (In case...
by Sue Horner | Jul 19, 2022 | The Red Jacket Diaries blog
Pride Month may be over, but the need for diversity, equity and inclusion (DEI) at work is only getting stronger. Building on that idea, the theme for the June issue of the newsletter I edit for IABC/Toronto’s independent professionals was “pride and inclusion.”...
by Sue Horner | Apr 12, 2022 | The Red Jacket Diaries blog
“The vast majority of your social posts will never be seen by the vast majority of your followers.” So says Michael J. Katz, who helps professional service firms talk and write about their work. Oh sure, posts made on LinkedIn, Facebook, Twitter, etc., are “around for...
by Sue Horner | Nov 9, 2021 | The Red Jacket Diaries blog
Is your company doing the important work that supports diversity, equity and inclusion (DE&I)? Or is it settling for “performative diversity”? The subject came up after I shared an article on social media that listed some “easy ways” communicators could support...
by Sue Horner | Oct 22, 2021 | The Red Jacket Diaries blog
If your company looks “male, pale and stale” at the top, there’s a lot you as a communication or PR person can do about it. That’s according to participants in the Diversity in PR conference I attended recently. Right now, most of us are in Diversity 1.0....
by Sue Horner | Jun 13, 2021 | The Red Jacket Diaries blog
They weren’t hugged, even though some were as young as three. They weren’t comforted at being separated from their families. They weren’t fed properly or protected from abuse. And at a former residential school in Kamloops, B.C., 215 Indigenous children were buried in...
