by Sue Horner | Apr 12, 2022 | The Red Jacket Diaries blog
“The vast majority of your social posts will never be seen by the vast majority of your followers.” So says Michael J. Katz, who helps professional service firms talk and write about their work. Oh sure, posts made on LinkedIn, Facebook, Twitter, etc., are “around for...
by Sue Horner | Nov 9, 2021 | The Red Jacket Diaries blog
Is your company doing the important work that supports diversity, equity and inclusion (DE&I)? Or is it settling for “performative diversity”? The subject came up after I shared an article on social media that listed some “easy ways” communicators could support...
by Sue Horner | Oct 22, 2021 | The Red Jacket Diaries blog
If your company looks “male, pale and stale” at the top, there’s a lot you as a communication or PR person can do about it. That’s according to participants in the Diversity in PR conference I attended recently. Right now, most of us are in Diversity 1.0....
by Sue Horner | Jun 13, 2021 | The Red Jacket Diaries blog
They weren’t hugged, even though some were as young as three. They weren’t comforted at being separated from their families. They weren’t fed properly or protected from abuse. And at a former residential school in Kamloops, B.C., 215 Indigenous children were buried in...
by Sue Horner | May 28, 2021 | The Red Jacket Diaries blog
It’s not about me. That’s what I’ve realized about adding “she/her” to my profiles on LinkedIn, Twitter, Zoom and elsewhere. Here’s why. The pronouns we use when speaking of someone often imply a gender, such as “she” or “her” to refer to a woman or girl....
by Sue Horner | Jun 4, 2020 | The Red Jacket Diaries blog
This week, black boxes like the one here flooded social media. It began when music-industry veterans Jamila Thomas and Brianna Agyemang asked the industry to “pause” work on June 2 in solidarity with the Black community, and to protest the killing of George Floyd,...
