by Sue Horner | Nov 18, 2013 | The Red Jacket Diaries blog
Independent communicators are used to wearing a lot of different hats, but the one that’s most uncomfortable is usually the one called “Chief Financial Officer.” Frankly, we’d rather be doing what we do best! However, members of the Halton-Peel Communications...
by Sue Horner | Nov 9, 2013 | The Red Jacket Diaries blog
You can’t necessarily trust your brain. As magician/speaker Dan Trommater told IABC/Toronto’s Professional Independent Communicators at a meeting on Nov. 6, your brain sometimes fills in the blanks when you make assumptions. It also shuts off when you come...
by Sue Horner | Oct 4, 2013 | Most popular posts, The Red Jacket Diaries blog
Find clients, build relationships, make work easier – social media can do all this and more. Here are some of the specifics from the “Social Media for Freelance Writers and Communicators” panel*, hosted by the Professional Writers Association and IABC/Toronto’s...
by Sue Horner | Sep 25, 2013 | The Red Jacket Diaries blog
The more advertising gets in our face, the more we tune it out. Instead, 70% of us apparently turn to our friends, the people in our networks and our own online research to learn more about a product or service that interests us. What does that mean for those of us...
by Sue Horner | Sep 18, 2013 | Most popular posts, The Red Jacket Diaries blog
(Updated September 11, 2018) Do you want to stand out among the 560+ million people who are members of LinkedIn? Well, sure you do! LinkedIn acts as an online resume, positions you as an expert and opens doors to new contacts and new business. At a meeting of...
by Sue Horner | Sep 11, 2013 | The Red Jacket Diaries blog
Money isn’t everything, as I often remind people who get caught up in who makes how much. But with the idea of growing or strengthening our businesses, a friend and I recently attended a seminar called Wealthy Women Leaders, led by business coach Pat Mussieux....
by Sue Horner | Jun 11, 2013 | The Red Jacket Diaries blog
Whether you’ve been in business for one month or more than 20 years, there’s always something to learn from fellow independents. Here are just some of the useful tips shared at an IABC/Toronto Professional Independent Communicators networking exchange: LinkedIn...
by Sue Horner | Apr 12, 2013 | The Red Jacket Diaries blog
People have a compelling need to share our information with each other, and we’re finding it easier than ever with social media. That means huge change for business. At a session sponsored by IABC/Golden Horseshoe and IABC/Toronto Westend on April 11, a trio of...
by Sue Horner | Mar 28, 2013 | The Red Jacket Diaries blog
Working with the media has changed since the days of PR people sending pitches by fax. Yet what hasn’t changed is the key to getting media coverage – which is likewise key to newsletter effectiveness: relevance to the audience. I don’t have media relations...
by Sue Horner | Mar 8, 2013 | Most popular posts, The Red Jacket Diaries blog
Consumers don’t have time, and that makes it vitally important for your business to be clear about why they should buy from you. That was one clear message delivered by speaker Marie Wiese of Marketing CoPilot at a meeting of the IABC Professional Independent...
