by Sue Horner | Mar 2, 2012 | Writing samples
(Article written for Suncor Energy employee publication) Like the canary in the coal mine signaling air quality, frogs and toads move in when an ecosystem is healthy. “To most people, toads may not be the ‘sexiest’ wildlife species out there,” says Leo Paquin,...
by Sue Horner | May 31, 2011 | The Red Jacket Diaries blog
“Words are not much valued on the Internet, perhaps because it features so many of them.” So reads a line in a recent article by David Streitfeld in The New York Times, called “Funny or Die: Groupon’s Fate Hinges on Words.” The article...
by Sue Horner | Feb 21, 2011 | The Red Jacket Diaries blog
Today’s the day: Doing Business in Your Bathrobe Day. Although I am not actually in my bathrobe right now, I could be, and that’s the whole point. Learn more about that in my last post about it.
by Sue Horner | Feb 11, 2011 | The Red Jacket Diaries blog
Get your bathrobe ready! Monday, February 21st is the 8th annual Doing Business in Your Bathrobe Day, an annual celebration of the freedom and joys of owning your own home business. Blogger Kristie Rimmele calls working from home “an empowering way of life worth...
by Sue Horner | Jan 31, 2011 | The Red Jacket Diaries blog
“You can have it fast, you can have it good, you can have it cheap. Pick any two.” If these are words for independent communicators to live by – reflecting the value of what we do – why do so many of us buckle when a prospective client balks at the price we propose? A...
by Sue Horner | Jan 10, 2011 | The Red Jacket Diaries blog
Are you getting paid what you’re worth? Anyone can appreciate the value and attraction of that concept, but perhaps independent business owners most of all. I attended a networking/professional development event on just that topic, put on by IABC/Toronto’s...
by Sue Horner | Nov 8, 2010 | The Red Jacket Diaries blog
Two things jumped out at me about the 2009 IABC/Canada online salary survey*: 1. “Nationally speaking, men do appear to make more on average than women.” According to the survey, the mean (essentially the average) yearly salary / median (the middle-most value when the...
by Sue Horner | Apr 29, 2010 | The Red Jacket Diaries blog
Are you always the same person, or do you act one way with friends and family, and a different way with clients and colleagues? While on vacation, I was chatting (over a few margaritas) with a few ladies I had just met, and one of the women spoke warmly of her son....
by Sue Horner | Apr 5, 2010 | The Red Jacket Diaries blog
You wouldn’t believe it, looking at my office last week, but I am not a hoarder. Hoarders, as displayed to the world in the A&E show of the same name, have “an inability to part with their belongings” that is so out of control, they are on the...
by Sue Horner | Jan 29, 2010 | The Red Jacket Diaries blog
While at the dentist’s office getting my teeth cleaned, the dental hygienist mentioned something we both found shocking: The dentist got his sister-in-law to buy everything for his wife’s Christmas stocking. Okay, so spinmasters will say Dr. P. was...
