by Sue Horner | Oct 4, 2018 | The Red Jacket Diaries blog
Keeping up with the pace of change is a juggling act for internal communicators. “Restructures, leadership changes, redundancies, new technology, mergers and acquisitions, office moves – you’re expected to do it all,” as consultant Rachel Miller of All Things IC...
by Sue Horner | Apr 13, 2017 | The Red Jacket Diaries blog, Writing samples
Readers appreciate when the writer does the heavy lifting to explain the complex and figure out “what’s in it for me?” That’s a big part of what I do. In 2016 and 2017, I had the honour of interviewing brainy researchers at Western University’s Faculty of Science. My...
by Sue Horner | Feb 1, 2017 | Writing samples
(Published in Niagara Escarpment Views, Winter 2017) Nature’s programming is strong. After the first rainfall following spring thaw, Jefferson’s Salamanders emerge from underground dens, determined to migrate to the ponds where they were born to lay their eggs. In...
by Sue Horner | Dec 7, 2016 | The Red Jacket Diaries blog
Confession: I’ve barely started my Christmas shopping, but I have started collecting ideas for gifts. While making my list and checking it twice, I’ve found some terrific ideas — for Christmas, birthdays or other occasions — for the reader or writer...
by Sue Horner | Dec 16, 2015 | The Red Jacket Diaries blog
Are you still Christmas shopping? As the big day hurtles closer, those ads warning of “last minute” are starting to hit home. If you have avid readers/writers/word-and-punctuation nerds on your list, you might be interested in these dozen ideas, inspired...
by Sue Horner | Mar 6, 2014 | Writing samples
(Published in Niagara Escarpment Views, Spring 2014) A peek over the fence at some of the community gardens taking root along the Niagara Escarpment. Lush green leaves marked the spinach patch beside Chris Hadfield Public School in Milton last year. At least, the...
by Sue Horner | Jun 18, 2013 | The Red Jacket Diaries blog
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details....
by Sue Horner | May 2, 2013 | Most popular posts, The Red Jacket Diaries blog
Are you interested in starting your own business? As companies think about calling all employees back to a physical office, rumour has it that many people are planning to quit. This may be the spark that lights your simmering entrepreneurial passion. After working...
by Sue Horner | Jan 23, 2013 | Writing samples
(Published in The Mississauga Business Times) When Gail Friedlander launched Images That Suit* in 1984, career success meant wearing dark suits with enormous shoulder pads. Originally a recruiter and career counsellor, Friedlander had seen the effect image had on job...
by Sue Horner | Mar 2, 2012 | Most popular posts, Writing samples
(Written for HP Canada employee newsletter) A treasured photo can be a memento of a significant occasion, a record of a birth or marriage, the last connection to a late loved one. For families left homeless after the devastating hurricanes Katrina and Rita in 2005,...
