Freelancing 101 tips

Freelancing 101 tips

“You can have it fast, you can have it good, you can have it cheap. Pick any two.” If these are words for independent communicators to live by – reflecting the value of what we do – why do so many of us buckle when a prospective client balks at the price we propose? A...
Brand You, no margaritas required

Brand You, no margaritas required

Are you always the same person, or do you act one way with friends and family, and a different way with clients and colleagues? While on vacation, I was chatting (over a few margaritas) with a few ladies I had just met, and one of the women spoke warmly of her son....
Don’t be a hoarder

Don’t be a hoarder

You wouldn’t believe it, looking at my office last week, but I am not a hoarder. Hoarders, as displayed to the world in the A&E show of the same name, have “an inability to part with their belongings” that is so out of control, they are on the...
Is the client buying ‘you’?

Is the client buying ‘you’?

While at the dentist’s office getting my teeth cleaned, the dental hygienist mentioned something we both found shocking: The dentist got his sister-in-law to buy everything for his wife’s Christmas stocking. Okay, so spinmasters will say Dr. P. was...

Project declutter underway

The start of a new year always seems to prompt at least a couple of weeks of good behaviour. Yeah, this is when so many people talk about losing 10 pounds, learning a new skill, getting organized. And so I found myself looking around at the mess in my home office over...

In praise of home offices

It was still dark as I drove my husband to a 7 a.m. doctor’s appointment yesterday. Traffic was building on the highway, but at least it was moving. In another half an hour, cars would probably be keeping no better than a snail’s pace. It suddenly occurred...

You should volunteer. Do you?

At a networking event given by IABC/Toronto’s Professional Independent Communicators (PIC), I shared why I volunteer, as did Leslie Hetherington, Donna Papacosta, Barb Sawyers and Lee Weisser. PIC supports more than 100 independent communicators, offering professional...
How to warm up to cold calling

How to warm up to cold calling

While decluttering my office, I ran across a battered 1981 edition of The Canadian Writer’s Market. In it I found 32 pages of agency listings, each entry with a pencilled X or check mark beside it, plus new telephone numbers and scribbled names. Flashback: I was...