by Sue Horner | Jun 13, 2024 | The Red Jacket Diaries blog
Summertime, and the networking is easy. Well, it’s easy at the International Association of Business Communicators (IABC) World Conference. In my experience, its professional development is also great, the social events are terrific and the people are warm and...
by Sue Horner | Jun 26, 2014 | The Red Jacket Diaries blog
What forces are shaping internal communications, and what are the best practices that help companies improve their own communications performance? At a session at the an IABC World Conference in Toronto, speaker Kelly Parsons shared what Melcrum’s research...
by Sue Horner | Jun 15, 2014 | The Red Jacket Diaries blog
Is there one question “you are never tired of asking and will never know the answer to”? This is the question 2014 IABC World Conference* speaker Lesley Jane Seymour referred to in her keynote session, “Discovering Your Life’s Question.”...
by Sue Horner | Apr 8, 2014 | The Red Jacket Diaries blog
Earlier this year, I mentioned working on a Toronto shopping guide, intended for people coming to this year’s IABC World Conference. With the guide, visitors get the inside scoop from local IABC members on where to grab a gift or specific item close to the...
by Sue Horner | Feb 11, 2014 | The Red Jacket Diaries blog
You’re in a new city, perhaps for a conference or other business. Most of your time is mapped out, but you want to pick up a souvenir or gifts for family back home. Or maybe you forgot to pack the right shoes, or you spilled coffee on your lap. Where do you go?...
by Sue Horner | Dec 11, 2013 | The Red Jacket Diaries blog
After sharing some thoughts on (okay, venting about) the 2014 IABC World Conference, I’m pleased to say something seems to be happening. Claire Watson, ABC, APR and external relations team lead at IABC, responded to my post. She wondered what kind of content we...
by Sue Horner | Jun 25, 2013 | The Red Jacket Diaries blog
The flurry of #IABCWC13 tweets and jolly Facebook posts about exciting adventures in New York has bombarded me for days, each one a sharp reminder that I did not attend this year’s IABC World Conference. I’m feeling a little sad about that, although it...
by Sue Horner | Jul 13, 2012 | The Red Jacket Diaries blog
So much goes on during an IABC World Conference, but I want to take a minute to talk about food. One of the great things about the conference is the Tuesday “dinearound,” something that I believe started years ago as a way for conference-goers to fill an...
by Sue Horner | Jul 9, 2012 | The Red Jacket Diaries blog
Here are more of the key points from sessions I attended at the IABC World Conference in Chicago in June: Darin Diehl and Katherine Fletcher: Content marketing in action The session described Sun Life’s creation of a helpful (unbranded) site for consumers called...
by Sue Horner | Jul 3, 2012 | The Red Jacket Diaries blog
Once again, it’s taken almost a week since the IABC World Conference to capture the highlights in a blog post, but here are some of them. Besides having fun playing tourist in a great city, Chicago (that’s Cloud Gate in Millennium Park shown here), I was...
