by Sue Horner | Jun 26, 2011 | The Red Jacket Diaries blog
The badge you see here is the type of identifier that marks IABC World Conference-goers, making it easy to strike up a conversation with people you don’t know. As I mentioned in my last post, that’s one of the benefits of the conference. Here are some of...
by Sue Horner | Jun 19, 2011 | The Red Jacket Diaries blog
“Communicatrix” Colleen Wainwright had a great line in her June newsletter that sums up the value of the 2011 IABC World Conference I just attended in San Diego: “We’re social beings, and to truly learn, grow and stay inspired, we need to get...
by Sue Horner | Jun 16, 2010 | The Red Jacket Diaries blog
In all the excitement of the IABC 2010 World Conference last week, I forgot to point out the excellent Green Guide put together by IABC/Toronto’s Corporate Social Responsibility committee. The guide is designed to provide “best practices, communications planning...
by Sue Horner | Jun 11, 2010 | The Red Jacket Diaries blog
Yesterday, I promised more highlights of the IABC 2010 World Conference in Toronto. Here are some of the takeaways from individual sessions (check IABC for handouts) in roughly the order experienced: In Strategic Communication Planning, Les Potter, ABC (friend and...
by Sue Horner | Jun 10, 2010 | The Red Jacket Diaries blog
I’m back at my desk, trying to turn my brain back to reality after another terrific IABC World Conference. Once again, I was able to put faces to names of people met online, mostly on Twitter, and reconnect with others met at previous conferences, friends and...
by Sue Horner | Jun 3, 2010 | The Red Jacket Diaries blog
If you’re visiting Toronto, have I got a guide for you. Most visitors to a new city do a bit of shopping. Maybe you pick up a souvenir to take home, or you replace a shirt that has miraculously sprouted a coffee stain, or you need some toiletries. But where do you go?...
by Sue Horner | Mar 1, 2010 | The Red Jacket Diaries blog
Phew. It’s been all Olympics, all the time for the past two weeks, and I’m ready to say goodbye to the 2010 Vancouver Winter Olympics. But first, my own gold medals go to the things I loved about these Winter Olympics: Patriotic feelings. Canadians are...
by Sue Horner | Aug 19, 2009 | The Red Jacket Diaries blog
Best Buy CEO Brian Dunn had the communicators at the IABC conference in San Francisco in June in the palm of his hand, as I mentioned talking about highlights of the conference. He seals the deal with this interview in the The New York Times published August 15. If...
by Sue Horner | Jun 24, 2009 | The Red Jacket Diaries blog
Have you noticed lately that the bloggers you follow are posting a little less frequently? For me, there’s a direct correlation between deadlines looming and a slowdown in both reading and posting to blogs. I’m disciplined about working when I have to be,...
by Sue Horner | Jun 21, 2009 | The Red Jacket Diaries blog
The 2009 IABC World Conference in San Francisco was a whirlwind of learning opportunities and social events. (Great promotional clip for it here.) Here are some of the highlights: Brian Dunn, COO and soon to be CEO of Best Buy: Down-to-earth, personable, enthusiastic,...