Missing IABCWC13

Missing IABCWC13

The flurry of #IABCWC13 tweets and jolly Facebook posts about exciting adventures in New York has bombarded me for days, each one a sharp reminder that I did not attend this year’s IABC World Conference. I’m feeling a little sad about that, although it...
Report on IABC 2012, part 2

Report on IABC 2012, part 2

Here are more of the key points from sessions I attended at the IABC World Conference in Chicago in June: Darin Diehl and Katherine Fletcher: Content marketing in action The session described Sun Life’s creation of a helpful (unbranded) site for consumers called...
Report on IABC 2012, part 1

Report on IABC 2012, part 1

Once again, it’s taken almost a week since the IABC World Conference to capture the highlights in a blog post, but here are some of them. Besides having fun playing tourist in a great city, Chicago (that’s Cloud Gate in Millennium Park shown here), I was...