by Sue Horner | May 2, 2013 | Most popular posts, The Red Jacket Diaries blog
Are you interested in starting your own business? As companies think about calling all employees back to a physical office, rumour has it that many people are planning to quit. This may be the spark that lights your simmering entrepreneurial passion. After working...
by Sue Horner | Feb 21, 2013 | Most popular posts, The Red Jacket Diaries blog
Are you blogging? Technorati’s 2013 Digital Influence Report (the report formerly known as the State of the Blogosphere) suggests you should be. (Sorry, the link is no longer live.) “Blogs are still one of the most influential mediums, ranking high with...
by Sue Horner | Jan 30, 2013 | Most popular posts, The Red Jacket Diaries blog
The client put my business card on his desk. He had held onto it since 2003, after we had worked together on a safety newsletter. That’s right, since 2003. I was stunned. As a writer, I’m thrilled to be invited to quote on new projects with someone I have...
by Sue Horner | Jan 24, 2013 | The Red Jacket Diaries blog
Six years and 578 posts. Considering my awful track record of journaling (often months between posts!), I guess that’s not too bad. Since starting this blog in 2007, I’ve tried to share things I’ve learned or observed, including experiences with...
by Sue Horner | Jan 9, 2013 | The Red Jacket Diaries blog
As the new year gets underway, advice abounds on how to keep the resolutions that are going to make this year the best ever. One of the most effective tactics, apparently, is to tell people what you’re going to do. So let it be known that I am launching my own...
by Sue Horner | Dec 17, 2012 | The Red Jacket Diaries blog
A colleague is tearing her hair out. A graphic designer, she’s created some attractive, readable, interesting employee newsletters and community reports. She meets every deadline, which always start out urgent. But somehow, every time a publication is almost...
by Sue Horner | Dec 11, 2012 | Most popular posts, The Red Jacket Diaries blog
At the beginning of December, I was lured into a dangerously addictive lifestyle. I may never be the same. Ste. Anne’s Spa has earned a reputation for being a decadent and relaxing getaway destination. Heavenly body treatments like hot stone massages (my...
by Sue Horner | Nov 12, 2012 | Most popular posts, The Red Jacket Diaries blog
A Request for Proposal (RFP) is like a mirage in the desert, or a dreamed-of lottery win, or simply a “Recipe for Pain,” says Ilise Benun, founder of Marketing Mentor. At the November 7 meeting of IABC/Toronto’s Professional Independent...
by Sue Horner | Oct 31, 2012 | The Red Jacket Diaries blog
One of my neighbours used to create increasingly elaborate scenes on his front lawn at Halloween: The figure of Dracula rested in a coffin; actually the neighbour’s son, he came to life and rose as children shrieked and ran past. The blade of a guillotine,...
by Sue Horner | Oct 18, 2012 | The Red Jacket Diaries blog
Having a contractor who was a perfectionist made a huge difference to the kitchen renovation that recently wrapped up at my house. I know, it seems crazy. Aiming for perfection can be a roadblock to ever actually finishing anything. But don’t we all want someone...
