by Sue Horner | Jun 18, 2013 | The Red Jacket Diaries blog
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details....
by Sue Horner | Jun 11, 2013 | The Red Jacket Diaries blog
Whether you’ve been in business for one month or more than 20 years, there’s always something to learn from fellow independents. Here are just some of the useful tips shared at an IABC/Toronto Professional Independent Communicators networking exchange: LinkedIn...
by Sue Horner | May 2, 2013 | Most popular posts, The Red Jacket Diaries blog
Are you interested in starting your own business? As companies think about calling all employees back to a physical office, rumour has it that many people are planning to quit. This may be the spark that lights your simmering entrepreneurial passion. After working...
by Sue Horner | Feb 21, 2013 | Most popular posts, The Red Jacket Diaries blog
Are you blogging? Technorati’s 2013 Digital Influence Report (the report formerly known as the State of the Blogosphere) suggests you should be. (Sorry, the link is no longer live.) “Blogs are still one of the most influential mediums, ranking high with...
by Sue Horner | Jan 30, 2013 | Most popular posts, The Red Jacket Diaries blog
The client put my business card on his desk. He had held onto it for 10 years, after we had worked together on a safety newsletter. That’s right, 10 years. I was stunned. As a writer, I’m thrilled to be invited to quote on new projects with someone I have...
by Sue Horner | Jan 24, 2013 | The Red Jacket Diaries blog
Six years and 578 posts. Considering my awful track record of journaling (often months between posts!), I guess that’s not too bad. Since starting this blog in 2007, I’ve tried to share things I’ve learned or observed, including experiences with...
by Sue Horner | Jan 9, 2013 | The Red Jacket Diaries blog
As the new year gets underway, advice abounds on how to keep the resolutions that are going to make this year the best ever. One of the most effective tactics, apparently, is to tell people what you’re going to do. So let it be known that I am launching my own...
by Sue Horner | Dec 17, 2012 | The Red Jacket Diaries blog
A colleague is tearing her hair out. A graphic designer, she’s created some attractive, readable, interesting employee newsletters and community reports. She meets every deadline, which always start out urgent. But somehow, every time a publication is almost...
by Sue Horner | Dec 11, 2012 | Most popular posts, The Red Jacket Diaries blog
At the beginning of December, I was lured into a dangerously addictive lifestyle. I may never be the same. Ste. Anne’s Spa has earned a reputation for being a decadent and relaxing getaway destination. Heavenly body treatments like hot stone massages (my...
by Sue Horner | Nov 12, 2012 | Most popular posts, The Red Jacket Diaries blog
A Request for Proposal (RFP) is like a mirage in the desert, or a dreamed-of lottery win, or simply a “Recipe for Pain,” says Ilise Benun, founder of Marketing Mentor. At the November 7 meeting of IABC/Toronto’s Professional Independent...
