Tag Archives: IABC

Mitch Joel talks ‘access, not ownership’

The Internet used to be like an elephant; it never forgot. Now, its future is about “fast, temporary pieces of content” (think Snapchat) that are here now and gone soon after. Mitch Joel, one of North America’s leading digital experts, told IABC/Toronto members at a recent event that consumers don’t necessarily want things to be […]

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IABC session shares tips to help you transition your career

[View the story “Career transition advice session with IABC/Toronto & PIC ” on Storify]

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Dear IABC: About that conference…

Dear IABC, You’ve had a tough year, but some of the decisions you are making baffle me. Take this latest offer of earlybird pricing ($330 off! Only $1,100!) for next year’s World Conference. Why did you make the offer good until the end of November only, and only to the first 100 people who respond? […]

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Fine-tune your LinkedIn profile to open doors

(Updated September 5, 2017) Do you want to stand out among the 500+ million people who are members of LinkedIn? Well, sure you do! LinkedIn acts as a business card and an online resume, positions you as an expert and opens doors to new contacts and new business. At a meeting of IABC/Toronto’s Professional Independent […]

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Pricing, follow-up and other business tips from PIC

Whether you’ve been in business for one month or more than 20 years, there’s always something to learn from fellow independents. Here are just some of the useful tips shared at the IABC/Toronto Professional Independent Communicators networking exchange on June 5: LinkedIn is a good way to stay in front of people digitally and create […]

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Social media summit in Hamilton April 11, 2013

Join IABC/Toronto Westend and IABC Golden Horseshoe on Thursday, April 11, 2013 for a lively panel discussion all about social media — the good, the bad and the ugly. Presenters include: Kevin MacKenzie, who leads the social media practice at Marshall Fenn Communications in Toronto. He’ll look at the effects of social media on our […]

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Help your website seal the deal

Consumers don’t have time, and that makes it vitally important for your business to be clear about why they should buy from you. That was one clear message delivered by speaker Marie Wiese of Marketing CoPilot at the IABC Professional Independent Communicators‘ meeting on March 6, 2013. Marie shared some startling statistics for businesses with […]

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It’s ironic; are IABC members ‘being heard’?

Change is hard. IABC is finding this out in spades these days, ever since the staff firings late last year and the subsequent introduction of many other changes to the organization. But it’s not just that IABC members are resistant to change. At some point, when huge numbers of smart, committed, long-standing members of the […]

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Networking queen shows IABC how it’s done

Donna Messer works a room like nobody else. Members and guests of IABC/Toronto’s Professional Independent Communicators (PIC) saw first-hand on January 9 why Donna is known as the Queen of Networking. If any of us expected a traditional PowerPoint presentation, we quickly found out that Donna doesn’t work that way. Networking, Donna told us, is […]

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IABC members waiting to hear more on strategy

On Dec. 19, IABC held two webinar-type Q&A sessions for members to ask questions about the association’s new strategy. You know, the one that resulted in a “restructuring” that laid off half of its 32 staff members on a Friday afternoon. I’ve seen words of support from some members saying the restructuring was “about time,” […]

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