(Updated April 30, 2018) If you run a small business, you want to be found for both your company name and the products or services you offer. At a meeting of IABC/Toronto’s Professional Independent Communicators this week, speaker Ray Litvak shared some tips for doing this.

Several people were “live tweeting” the session, and I’ve gathered these snippets below. (If this summary isn’t visible, you can view the SEO tips directly here.)