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Thinking about getting certified? Here’s what you need to know

Thinking about getting certified? Here’s what you need to know

by Sue Horner | Feb 5, 2023 | The Red Jacket Diaries blog

If you want to get certified as a communication professional, get on it. You don’t have to leave your house. You don’t have to wait for your IABC chapter to host an in-person exam, although there will be one at the World Conference in Toronto June 4. You can now write...
Networking tips for comms/PR students and new grads

Networking tips for comms/PR students and new grads

by Sue Horner | Oct 12, 2022 | The Red Jacket Diaries blog

The fall is as much a time of new beginnings as New Year’s. If you’re a PR or communication student, your new beginnings probably include building your network and launching your career. You can do both by making the most of your professional association while you’re...
Profile of an IABC legend: Bobbie Resnick, ABC, APR, MC, IABC Fellow

Profile of an IABC legend: Bobbie Resnick, ABC, APR, MC, IABC Fellow

by Sue Horner | Oct 3, 2022 | The Red Jacket Diaries blog

IABC/Toronto members learned late yesterday that an “outstanding leader, mentor, #IABCTO volunteer, entrepreneur and educator” had died. Roberta (Bobbie) Resnick, ABC, APR, MC and IABC Fellow, was a long-time IABC volunteer; the chapter’s Student of the Year Award was...
6 ways volunteering is good for you, too

6 ways volunteering is good for you, too

by Sue Horner | May 5, 2022 | The Red Jacket Diaries blog

Volunteering can sometimes seem invisible, but it’s so important to running organizations like the International Association of Business Communicators (IABC). And never think what you do as a volunteer isn’t noticed, even if you certainly can’t be in it for the...
‘Stop the scroll’ with DIY video in just 6 steps

‘Stop the scroll’ with DIY video in just 6 steps

by Sue Horner | Mar 12, 2021 | The Red Jacket Diaries blog

What stops you in your tracks when thumbing through social media? These days, chances are you’ll say “video.” At a webinar for IABC’s Professional Independent Communicators, Vanessa Holding of Arc + Crown Media encouraged PIC members and friends to jump right...
More of everything you want to know about certification, exam edition

More of everything you want to know about certification, exam edition

by Sue Horner | Dec 9, 2020 | The Red Jacket Diaries blog

If you’re interested in pursuing certification as a communication professional, get ready. In January, IABC members in Toronto and around the world have a chance to write the exam certifying you as a Communication Management Professional (CMP) or Strategic...
Before & after: Promote your program with plain language

Before & after: Promote your program with plain language

by Sue Horner | Oct 14, 2020 | The Red Jacket Diaries blog

Plain language can save lives or make them harder, as the Center for Plain Language noted on Twitter this week. The occasion: International Plain Language Day (Oct. 13). We were disappointed with many of the results of the Federal Plain Language Report Card this year....
Sadly, communicators aren’t immune to jargon

Sadly, communicators aren’t immune to jargon

by Sue Horner | Sep 22, 2019 | The Red Jacket Diaries blog

Last week, IABC members received a short email from the chair of its International Executive Board with the subject line “IABC Leadership Changes.” Within the email are two classic bits of corporate speak: Two people “are no longer with the...
Trying to clone yourself? There’s a better way to win business

Trying to clone yourself? There’s a better way to win business

by Sue Horner | May 30, 2019 | The Red Jacket Diaries blog

“Solopreneurs” may think we have to clone ourselves to take on more business. We can’t, but that’s the wrong approach anyway. Instead, we should partner with others to create a diverse team with varied skills and experience, which allows us to take on more business...
How to write emails employees will read

How to write emails employees will read

by Sue Horner | May 9, 2019 | The Red Jacket Diaries blog

With the data from 350 million internal emails in PoliteMail’s 2018 Benchmark Report, Michael DesRochers has a good idea of what encourages employees to read them. Michael is Managing Director of PoliteMail, which helps companies measure and improve email broadcasts...
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