Social media can be magic

Social media can be magic

Writer Susan Crossman of Crossman Communications went from not having to work hard to needing to drive serious business to her door. With focus, training and active participation in social media, she can now be choosy about clients. She spends about an hour each...
Stop and say thanks

Stop and say thanks

When was the last time you received a hand-written note, in the mail? It’s not that you aren’t getting in touch with or hearing from other people. You send and receive dozens, maybe hundreds of emails every day. You read newspapers and magazines and listen...
Best. Spam. Ever.

Best. Spam. Ever.

Thank goodness, Akismet keeps blog spam at bay. But every once in a while, I look through the spam holding pen to check out the most recent catches. I have to say, those spammers are getting quite creative, even if their grammar, excessive use of exclamation marks and...

10 tips to network like a pro

Whether you run your own independent business or work in a corporate setting, you need to get out and network. Like having a profile on LinkedIn (as I suggested the other day), networking gives you another way of building your connections. And in the same way you...
How freelancers can use LinkedIn

How freelancers can use LinkedIn

After a conversation this week with someone just starting an independent business, one of the first things I did was send my new friend an invitation to connect on LinkedIn. This social networking site has more than 100 million members in more than 200 countries, and...
Marketing on a tight budget

Marketing on a tight budget

For Tom Kaufman of TK Enterprises, attitude is everything. “Do you want to soar with the eagles, or gobble with the turkeys?” he demanded at meeting of IABC/Toronto’s Professional Independent Communicators. Tom’s topic was “Marketing on a tight budget,” and he...