by Sue Horner | Nov 7, 2012 | Most popular posts, The Red Jacket Diaries blog
Web usability expert Jakob Nielsen is a big fan of email newsletters, which he says can “create much more of a bond between user and company than a website can.” The bad news is that the bond can be affected by usability problems like making it complicated...
by Sue Horner | Oct 31, 2012 | The Red Jacket Diaries blog
One of my neighbours used to create increasingly elaborate scenes on his front lawn at Halloween: The figure of Dracula rested in a coffin; actually the neighbour’s son, he came to life and rose as children shrieked and ran past. The blade of a guillotine,...
by Sue Horner | Oct 25, 2012 | Most popular posts, The Red Jacket Diaries blog
My two-year degree program ended in mid-July, but that chapter came to a true end with a one-minute or so walk across the stage at the Royal Theatre in Victoria, B.C. for convocation on Tuesday. My classmates and I don’t actually have our BA in Professional...
by Sue Horner | Oct 18, 2012 | The Red Jacket Diaries blog
Having a contractor who was a perfectionist made a huge difference to the kitchen renovation that recently wrapped up at my house. I know, it seems crazy. Aiming for perfection can be a roadblock to ever actually finishing anything. But don’t we all want someone...
by Sue Horner | Oct 12, 2012 | The Red Jacket Diaries blog
I love reading the expressive ways people find to make a point. Here are my latest finds: “But even links that have nothing to do with Chinese cooking can bolster your profile if your site is barnacled with enough of them.” From a story on search...
by Sue Horner | Oct 5, 2012 | The Red Jacket Diaries blog
It’s Friday, it’s Thanksgiving weekend here in Canada and I’ve just completed two “pulling a rabbit out of a hat” projects. Phew! Time for Friday word fun! Are you good at figuring out where words come from? I can attest that this...
by Sue Horner | Oct 1, 2012 | The Red Jacket Diaries blog
When IABC/Toronto asked to interview me the other day for a newsletter article about blogging, my first thought was that it was because I don’t do a very good job of it. To my surprise, that wasn’t the case, so I shared some thoughts about blogging and how...
by Sue Horner | Sep 28, 2012 | The Red Jacket Diaries blog
The English language is definitely a living, growing thing. Oxford Dictionaries Online shows us proof every quarter, as they add new words made popular enough to warrant an entry. Here are some of the ones in the most recent release that I quite like or at least found...
by Sue Horner | Sep 23, 2012 | The Red Jacket Diaries blog
Oh, if only those spammers would just apply their endless energy to good! But no, they are spending time posting spam. At least it is often flattering and cheery, if many times incoherent: This is definitely the thing I’ve been looking for! Wonderful and...
by Sue Horner | Sep 13, 2012 | The Red Jacket Diaries blog
“A miserable, soul-sucking experience.” That’s how speaker Steve Slaunwhite described cold calling at a meeting of IABC/Toronto’s Professional Independent Communicators. Sure, calling up complete strangers can be successful, eventually. But this “sales-getting”...
