by Sue Horner | Mar 19, 2015 | The Red Jacket Diaries blog
When it comes to a Request for Proposal (RFP), the first question you should ask yourself is this: To bid, or not to bid? At a meeting this week of my local group of independents, the Communicators Connection, presenter Paul Heron pointed out that for small businesses...
by Sue Horner | Mar 10, 2015 | The Red Jacket Diaries blog
If you’re new to freelancing, you probably charge by the hour. However, a better plan for both clients and solopreneurs is to charge by the project, according to panelists at an IABC/Toronto Professional Independent Communicators (PIC) session on pricing. This takes...
by Sue Horner | Mar 3, 2015 | The Red Jacket Diaries blog
(Updated March 8, 2018) The issue is serious — colon cancer — but those of us running/walking to raise money for the cause in February couldn’t resist a little word fun. Thus the Sacramento Undy Run features teams with names like the SemiColons, WHAtch...
by Sue Horner | Feb 22, 2015 | The Red Jacket Diaries blog
Author Harper Lee’s recently discovered book, Go Set a Watchman, will launch with an e-book and audio book – and two million print copies. Her original 1960 book, To Kill a Mockingbird, still sells more than a million hard copies a year. Clearly, print is not dead....
by Sue Horner | Feb 12, 2015 | The Red Jacket Diaries blog
Wait for it: 230 million LinkedIn users around the world will soon be piling on the publishing bandwagon. LinkedIn says it is “always looking for new ways for members to contribute professional insights.” That means it is allowing members – as well as the...
by Sue Horner | Feb 6, 2015 | The Red Jacket Diaries blog
The Internet used to be like an elephant; it never forgot. Now, its future is about “fast, temporary pieces of content” (think Snapchat) that are here now and gone soon after. Mitch Joel, one of North America’s leading digital experts, told IABC/Toronto members...
by Sue Horner | Feb 2, 2015 | The Red Jacket Diaries blog
Don’t ask digital marketer Kathryn Lagden what number you should look at in Google analytics. When it comes to your website, it’s all about what YOU want people to do. “Figure out your goal and then you can find out how to measure it,” she told the audience at...
by Sue Horner | Jan 26, 2015 | The Red Jacket Diaries blog
However “old school” you might think them, newsletters remain a powerful tool for keeping in touch with employees, clients, prospects and other important audiences. Sure, call me biased. I love newsletters, both print and electronic. But I am not the only...
by Sue Horner | Jan 23, 2015 | The Red Jacket Diaries blog
Don’t tell me you’ve found a way to “hack” your life, or your morning, or your productivity. The tiresome term appears to spring from the standard dictionary definition of “to alter (a computer program).” It gets a nod as slang for...
by Sue Horner | Jan 14, 2015 | The Red Jacket Diaries blog
(Updated in January 2022) If you have a profile on LinkedIn, you’ve probably noticed that the site regularly points out when your contacts have a work anniversary. Somehow, my own milestone always seems to slide past without comment. So let me say on LinkedIn’s...
