by Sue Horner | Dec 30, 2021 | The Red Jacket Diaries blog
While the pandemic still dominated our lives in 2021, you may have tired of reading about it. I was tired of writing about it, too. So there’s likely a connection to the lack of “pandemic posts” in the 10 most-viewed posts on my blog this year. Here they...
by Sue Horner | Dec 28, 2021 | The Red Jacket Diaries blog
Each year, a Twitter account called Canadian Forces in the U.S. (@CAFinUS) asks the public to send cards for those away from their families for the holidays. This year, they asked for something even easier, and this really struck a chord with me: “Hold a door. Leave a...
by Sue Horner | Dec 13, 2021 | The Red Jacket Diaries blog
A lot of information flashes by in the 575,000 tweets that flood Twitter every minute. And yes, there’s anger and fake news aplenty. But you’ll also find helpful hints, smart advice, late-breaking news and hello – adorable dog thoughts and kittens and hedgehogs and...
by Sue Horner | Dec 3, 2021 | The Red Jacket Diaries blog
Any contest (1) dealing with books and (2) awarding a prize to The Oddest Book Title of the Year is a winner. So if you’re a book lover too, you’ll be eager to find out the winner of the quirky Diagram Prize for Oddest Book Title for 2021. Drumroll…. Is Superman...
by Sue Horner | Nov 27, 2021 | The Red Jacket Diaries blog
You want to know how well your company is serving customers, or if employees feel a part of the company. Or you want to know if customers loved that product you sell or had a good experience with service. Surveys can be the answer, highlighting trouble spots and...
by Sue Horner | Nov 19, 2021 | The Red Jacket Diaries blog
Festive lights and Christmas trees are already popping up in my neighbourhood. American Thanksgiving is fast approaching. The news is full of dire predictions for the availability of whatever it was you hoped to buy for Christmas gifts. Let’s get cracking, then,...
by Sue Horner | Nov 9, 2021 | The Red Jacket Diaries blog
Is your company doing the important work that supports diversity, equity and inclusion (DE&I)? Or is it settling for “performative diversity”? The subject came up after I shared an article on social media that listed some “easy ways” communicators could support...
by Sue Horner | Nov 1, 2021 | The Red Jacket Diaries blog
Merriam-Webster added a staggering 455 new words to the dictionary in October. Some aren’t exactly new (hasn’t dad bod been a thing for a while?), but are newly welcomed to the inner sanctum of the dictionary world. Many did not relate exactly to the pandemic, either,...
by Sue Horner | Oct 22, 2021 | The Red Jacket Diaries blog
If your company looks “male, pale and stale” at the top, there’s a lot you as a communication or PR person can do about it. That’s according to participants in the Diversity in PR conference I attended recently. Right now, most of us are in Diversity 1.0....
by Sue Horner | Oct 9, 2021 | The Red Jacket Diaries blog
The latest “What happens on the internet every minute” is out courtesy of Domo.com, and oh my, we are online a lot. (Click on the image to get a better view of it.) Every minute, enough people are watching YouTube videos to add up to more than 694,000 hours. Every...
