by Sue Horner | Apr 25, 2023 | The Red Jacket Diaries blog
Just four minutes into its launch on April 20, Elon Musk’s SpaceX Starship engine “experienced rapid unscheduled disassembly.” Not sure what that means? The engine blew up. Actually, SpaceX said they “commanded” a “flight termination system” to intentionally blow it...
by Sue Horner | Apr 19, 2023 | The Red Jacket Diaries blog
This week saw more “churn” on Twitter as CEO Elon Musk branded Canada’s public broadcaster, CBC News, as “government-funded media.” This tag was originally intended to warn users about China’s state media, suggesting government involvement in the content, aka...
by Sue Horner | Apr 12, 2023 | The Red Jacket Diaries blog
Considering IABC basically runs on volunteers, it is a real honour to be singled out among the hundreds in the Toronto chapter as its one Volunteer of the Year. As IABC/Toronto says, “Our volunteers are the heart and soul of our chapter. Their passion for the...
by Sue Horner | Mar 27, 2023 | The Red Jacket Diaries blog
The flow of information on Twitter may be lessened, with so many people leaving since Elon Musk’s takeover. Still, it and other social media channels remain hectic. What are the chances you’ll be on a specific channel at the specific time someone shares that terrific...
by Sue Horner | Mar 18, 2023 | The Red Jacket Diaries blog
If ChatGPT wasn’t a robot, it might well be blushing. That’s because people are endlessly talking about it. Writers especially are wondering if a chatbot can do what we do. In early tests, not very well. Text generated by artificial intelligence (AI) reads...
by Sue Horner | Mar 7, 2023 | The Red Jacket Diaries blog
Communications professionals play an important role in the companies we work for. We’re their eyes and ears. We’re the lens through which they view the world. And we help define and share the strategies that move the company forward. So what are we doing to support...
by Sue Horner | Feb 27, 2023 | The Red Jacket Diaries blog
Welcome to another roundup of links you might have missed from posts I’ve shared on social media! This collection has to do with diversity, equity and inclusion (DEI). You may be interested to know that inclusion is the reason I stopped calling these “ICYMI” (In case...
by Sue Horner | Feb 23, 2023 | The Red Jacket Diaries blog
Metaphors are marvellous when you want to explain something complicated, give an idea of size, make a point memorably – or just make someone smile. “An especially apt metaphor surprises and delights,” says author Jack Hart in A Writer’s Coach: An Editor’s Guide to...
by Sue Horner | Feb 5, 2023 | The Red Jacket Diaries blog
If you want to get certified as a communication professional, get on it. You don’t have to leave your house. You don’t have to wait for your IABC chapter to host an in-person exam, although you can check with them if that’s your preference. You can write your...
by Sue Horner | Jan 25, 2023 | The Red Jacket Diaries blog
This may be a new year, but it’s the same old, same old when it comes to wordy, baffling language. And you’ll find lots of that in any company’s Terms of Use. Terms of Use should be easy to read, don’t you think? And making them easy is just...
