by Sue Horner | Mar 7, 2023 | The Red Jacket Diaries blog
Communications professionals play an important role in the companies we work for. We’re their eyes and ears. We’re the lens through which they view the world. And we help define and share the strategies that move the company forward. So what are we doing to support...
by Sue Horner | Feb 27, 2023 | The Red Jacket Diaries blog
Welcome to another roundup of links you might have missed from posts I’ve shared on social media! This collection has to do with diversity, equity and inclusion (DEI). You may be interested to know that inclusion is the reason I stopped calling these “ICYMI” (In case...
by Sue Horner | Feb 23, 2023 | The Red Jacket Diaries blog
Metaphors are marvellous when you want to explain something complicated, give an idea of size, make a point memorably – or just make someone smile. “An especially apt metaphor surprises and delights,” says author Jack Hart in A Writer’s Coach: An Editor’s Guide to...
by Sue Horner | Feb 5, 2023 | The Red Jacket Diaries blog
If you want to get certified as a communication professional, get on it. You don’t have to leave your house. You don’t have to wait for your IABC chapter to host an in-person exam, although you can check with them if that’s your preference. You can write your...
by Sue Horner | Jan 25, 2023 | The Red Jacket Diaries blog
This may be a new year, but it’s the same old, same old when it comes to wordy, baffling language. And you’ll find lots of that in any company’s Terms of Use. Terms of Use should be easy to read, don’t you think? And making them easy is just...
by Sue Horner | Jan 16, 2023 | The Red Jacket Diaries blog
A new year, a new series of social media posts you might have missed, once again all about writing. Yes, you could say that is a particular interest of mine. There’s some advice about getting back into writing after the holidays, tips to be a better writer, what...
by Sue Horner | Jan 9, 2023 | The Red Jacket Diaries blog
In 2022, we finally moved past the pandemic’s domination of the words people searched for online. We’re not out of the pandemic woods yet, of course, and we’re still talking about it. But we’re also looking up and talking about a range of other things going on in our...
by Sue Horner | Dec 30, 2022 | The Red Jacket Diaries blog
The flurry of end-of-year lists started even before last week. So as 2022 comes to an end (finally!), here’s my last post of the year: The 10 most-viewed posts on my blog in 2022. 1. Like many (you?), I was swept up in the early days of the word craze that is Wordle....
by Sue Horner | Dec 22, 2022 | The Red Jacket Diaries blog
In December 2016, Facebook memories showed me a photo of my black Lab, Jake, staring at my son’s Christmas stocking. That photo was taken during what turned out to be Jake’s last Christmas. With the famous clarity of hindsight, I thought, and wrote about,...
by Sue Horner | Dec 20, 2022 | The Red Jacket Diaries blog, Writing samples
This year, I had the privilege of writing for the 80,000+ mostly retired members of RTOERO and their magazine, Renaissance. RTOERO has its roots in the Ontario Teachers’ Federation although not all members are teachers. They work in or are retired from the...
