by Sue Horner | Aug 9, 2012 | Most popular posts, The Red Jacket Diaries blog
It can be easy to just go along with formal, wordy and awkward wording, especially if your Legal team has a chance to review articles before you publish them. (Sorry, lawyers, but you know you aren’t comfortable with informal!) But please don’t. I’ve...
by Sue Horner | Aug 3, 2012 | The Red Jacket Diaries blog
It’s a long weekend in Ontario, so let’s lead into it with some Friday word fun! Creative haikus about traffic (thanks to Sue Ridewood for the link). Example appropriate to Ontario holiday weekend traffic: “Need a few days off / after Sunday night...
by Sue Horner | Jul 27, 2012 | The Red Jacket Diaries blog
The feeling of accomplishment is sweet. The unsettled feeling of something ending is a little bittersweet. And after two years of assignments and papers and textbooks and academic readings, I’m finding my new freedom a little unreal. A classmate and I were...
by Sue Horner | Jul 16, 2012 | The Red Jacket Diaries blog
Two years ago, I embarked on a journey. Call it a quest, or maybe a crazy idea, and really, what the heck was I thinking?? Part bucket list, part completing something left undone in my 20s, the idea of finishing my degree had been secretly nagging me for years....
by Sue Horner | Jul 13, 2012 | The Red Jacket Diaries blog
So much goes on during an IABC World Conference, but I want to take a minute to talk about food. One of the great things about the conference is the Tuesday “dinearound,” something that I believe started years ago as a way for conference-goers to fill an...
by Sue Horner | Jul 9, 2012 | The Red Jacket Diaries blog
Here are more of the key points from sessions I attended at the IABC World Conference in Chicago in June: Darin Diehl and Katherine Fletcher: Content marketing in action The session described Sun Life’s creation of a helpful (unbranded) site for consumers called...
by Sue Horner | Jul 3, 2012 | The Red Jacket Diaries blog
Once again, it’s taken almost a week since the IABC World Conference to capture the highlights in a blog post, but here are some of them. Besides having fun playing tourist in a great city, Chicago (that’s Cloud Gate in Millennium Park shown here), I was...
by Sue Horner | Jun 15, 2012 | The Red Jacket Diaries blog
For Father’s Day, a salute to Dads everywhere with some of the pearls of “dad-isms” that have come from the fathers I know: “Life is too short to drink cheap wine.” “She was in the family way…she was in everyone’s...
by Sue Horner | Jun 12, 2012 | Most popular posts, The Red Jacket Diaries blog
There used to be a service that provided “canned” content to be used as filler for employee newsletters. I never understood why. A newsletter is precious real estate. Even an e-newsletter only has so much space available before the reader gets distracted...
by Sue Horner | Jun 1, 2012 | The Red Jacket Diaries blog
Just had a quick look through the spam holding pen (thank goodness for Akismet, defender against comment spam, which has prevented 78,569 messages from getting through!). There, amid the hundreds of links to pharmaceutical products and replica watches and such, were...
