by Sue Horner | Sep 17, 2011 | The Red Jacket Diaries blog
After a conversation this week with someone just starting an independent business, one of the first things I did was send my new friend an invitation to connect on LinkedIn. This social networking site has more than 100 million members in more than 200 countries, and...
by Sue Horner | Sep 13, 2011 | The Red Jacket Diaries blog
For Tom Kaufman of TK Enterprises, attitude is everything. “Do you want to soar with the eagles, or gobble with the turkeys?” he demanded at meeting of IABC/Toronto’s Professional Independent Communicators. Tom’s topic was “Marketing on a tight budget,” and he...
by Sue Horner | Sep 11, 2011 | The Red Jacket Diaries blog
9/11. It’s become shorthand instantly understood around the world for a day filled with tragedy. Can it really be 10 years since we watched, horrified, as one plane and then a second crashed into the World Trade Center? I was at work in my home office when my...
by Sue Horner | Sep 3, 2011 | The Red Jacket Diaries blog
Are you thinking about producing a newsletter? Great idea! Here are some newsletter points to ponder, over at Advantis Communications.
by Sue Horner | Aug 27, 2011 | The Red Jacket Diaries blog
I get such a kick out of the Bulwer-Lytton award, which challenges entrants to compose the opening sentence to the worst of all possible novels. The contest pays tribute to the famous “It was a dark and stormy night” opening of the 1830 novel Paul...
by Sue Horner | Aug 17, 2011 | The Red Jacket Diaries blog
If you are a word nerd and grammar geek, you probably notice signs in grocery stores that say apple’s instead of apples and cringe at misspellings and improper punctuation. So you may already know about and celebrate National Punctuation Day, which this year is...
by Sue Horner | Aug 13, 2011 | The Red Jacket Diaries blog
My second three-week residency at Royal Roads University is two-thirds done, closing last night with a class party that was all kinds of fun. Week one ended with tea at the historic Empress Hotel overlooking Victoria harbour; the photo shows me feeling a bit like...
by Sue Horner | Jul 27, 2011 | The Red Jacket Diaries blog
Remember the book, Where’s Waldo? That’s what my online presence has turned into these days. Where’s Sue? I’ve been quiet on this blog, Twitter and LinkedIn for weeks because I’m gearing up for the second year of the Professional...
by Sue Horner | Jul 13, 2011 | The Red Jacket Diaries blog
Is it just me, or are errors in the printed word slipping through more than ever? I’m not talking about abbreviations in Twitter or texting, I mean words that sort of sound like they make sense, but are slightly to a long way off the mark. Here are some of the...
by Sue Horner | Jul 3, 2011 | The Red Jacket Diaries blog
Today presented itself to me as gloriously unstructured, pretty much the first such day since I embarked on my Royal Roads adventure last July. The reason: Year One is done. Yesterday, I submitted the final paper in the final class of the first year. I am torn between...
