by Sue Horner | Sep 22, 2008 | The Red Jacket Diaries blog
Jakob Nielsen’s September 15th Alertbox talks about store locators on web sites, where he says “it must be not only possible to accomplish the task, but also easy and pleasant to do so.” Good advice. I’ve run into sites before where it’s...
by Sue Horner | Sep 18, 2008 | The Red Jacket Diaries blog
Having just edited a client’s news release, I found David Meerman Scott’s recent post on weasel words, gobbledygook, jargon and other baloney quite topical! (Check it out for some awful examples of what not to write.) The release I worked on started out in...
by Sue Horner | Sep 17, 2008 | The Red Jacket Diaries blog
Don’t you almost hate to watch the news, open a newspaper or check your stocks these days? The bad news is unrelenting. Formerly solid companies going bust. Layoffs. Gasoline prices through the roof. Catastrophic weather. It’s definitely an uncertain world we live in....
by Sue Horner | Sep 14, 2008 | The Red Jacket Diaries blog
One of the great things about having small children is watching Sesame Street. My children loved that show for the funny puppets and silly sketches. I loved it for the way it made learning fun, and because the writers did crazy things that made parents as well as...
by Sue Horner | Sep 9, 2008 | The Red Jacket Diaries blog
(I posted this earlier today, but a hard drive failure on the server hosting my site washed it away. So apologies if it shows up twice. To make up, I’ve added two bonus errors!) We all make mistakes, but in this business, you need to work hard to keep the error...
by Sue Horner | Sep 3, 2008 | The Red Jacket Diaries blog
Last week, I was juggling several different articles for two different employee publications. One somewhat daunting piece started off with three interviews, four people to quote and three pages of notes. I had 1,500 words to boil down into 500, a process I like to...
by Sue Horner | Aug 31, 2008 | The Red Jacket Diaries blog
Being a solo communicator can be lonely. Les Potter, ABC, communications guru and visiting instructor at Towson University, once blogged about the loneliness of the solo communicator and the importance of regular social interaction with fellow professionals. He quoted...
by Sue Horner | Aug 27, 2008 | The Red Jacket Diaries blog
If I have to write about another “enterprise-wide end-to-end process” or “methodology,” I may scream. The good thing is, in a home office, there are few in earshot to hear the noise. You’ll be glad to know I am working hard to not include...
by Sue Horner | Aug 22, 2008 | The Red Jacket Diaries blog
All summer, I kept working away on hot days, even with a pool coolly beckoning. “I’ll finish this project now and swim late in the day,” I told myself. I can’t tell you how many times a glorious sunny day turned dark as rain swept in about 4...
by Sue Horner | Aug 21, 2008 | The Red Jacket Diaries blog
Summer is my season, so even though I enjoy different seasons, this time of year always makes me feel a little down. I’m expecting to feel a little bluer than usual just over a week from now, when our youngest heads off to university. Many people talk about how...
