by Sue Horner | Jan 14, 2008 | The Red Jacket Diaries blog
There was some back and forth in the Toronto Star recently about outdated language in reference to people with disabilities. Former Ontario MPP Gary Malkowski, a long-time advocate for those who are deaf, took offence at a Star headline that used the phrase,...
by Sue Horner | Jan 11, 2008 | The Red Jacket Diaries blog
An issue of IABC’s CW Magazine included an article by Peter Eschbach in which he discusses how to structure a communications department. He says: “When considering possible staffing models for structuring your corporate communication function, your choices...
by Sue Horner | Jan 7, 2008 | The Red Jacket Diaries blog
Happy New Year! So here we are in the aftermath of the famous “holiday season.” It feels like the last two weeks have been spent doing nothing but eat, drink and be merry, which is great fun but not too conducive to jumping quickly back into a productive...
by Sue Horner | Dec 20, 2007 | The Red Jacket Diaries blog
The gamer term of joy, “w00t,” tops the 30 words and phrases of 2007 listed by BuzzCanuck. Can I get a “w00t”? I was surprised by a few entries, though, that seem to have been around for an awfully long time. What are they doing being on a hot...
by Sue Horner | Dec 11, 2007 | The Red Jacket Diaries blog
Joanne Thomas Yaccato of the Thomas Yaccato Group is an expert at her job, which she jokes is “whacking marketing managers upside the head about the importance of women.” As she told the group of women at a “power breakfast” I attended, we control 80 per cent of...
by Sue Horner | Nov 27, 2007 | The Red Jacket Diaries blog
Spot quiz: Is the American holiday in February: a) President’s Day b) Presidents’ Day c) Presidents Day? Surprise! The answer seems to be (d), all of the above. While editing a client’s calendar, which included reference to both Canadian and American...
by Sue Horner | Nov 6, 2007 | The Red Jacket Diaries blog
You know technology has truly infiltrated our lives when tech terms apply to people. A client recently asked what my bandwidth was. It used to mean how much data could be sent through a network or modem, but now it’s evolved to mean “how much extra time do...
by Sue Horner | Nov 1, 2007 | The Red Jacket Diaries blog
New Orleans native and crisis communications expert Gerard Braud (pronounced Jared Bro) is torn between being passionate about crisis communications and being angry that so many people aren’t prepared for the most likely of crises. “In a crisis,...
by Sue Horner | Oct 26, 2007 | The Red Jacket Diaries blog
Ragan just sent me a link to a number of stories, one of which I found particularly close to home: “How to make the most of your freelancers” by Sarah McAdams. (Sorry, link no longer live. But thanks to my western colleague, Dave Traynor, for introducing...
by Sue Horner | Oct 7, 2007 | The Red Jacket Diaries blog
Thursday and Friday saw me in downtown Toronto at IABC’s two-day writing conference, which featured a number of well-known presenters who have wowed audiences at IABC’s international conferences. Here are some of the things I learned/was reminded...
