by Sue Horner | Sep 17, 2021 | The Red Jacket Diaries blog
When I heard that three COVID-19 vaccines were getting new names, and when I saw the names, I thought it was a joke. But no, apparently it’s true. Health Canada has “authorized brand name changes” for the vaccines formerly known as Pfizer, Moderna and...
by Sue Horner | Sep 9, 2021 | The Red Jacket Diaries blog
So much of what we see online seems pretty random. That’s because the lifespan of content posted on social media is mostly fleeting: On Snapchat, you might have 10 seconds, although Stories last about 24 hours. Tweets might be visible to your followers for an...
by Sue Horner | Sep 2, 2021 | The Red Jacket Diaries blog
Roughly this time last year, I was lamenting the overuse of words like cadence that have turned them into jargon or buzzwords. It’s still everywhere, as in this recent example: “Prime Your Revenue Engine with a Prospecting Cadence.” It’s also been a big year for...
by Sue Horner | Aug 6, 2021 | The Red Jacket Diaries blog
Oh, hello! (Gets up and dusts herself off.) You may have noticed that I’ve fallen off the weekly blogging bandwagon. I’ll blame work, and summer, and maybe a lack of blog mojo. Instead of an original post, here are some of the smart, helpful, and sometimes...
by Sue Horner | Jun 13, 2021 | The Red Jacket Diaries blog
They weren’t hugged, even though some were as young as three. They weren’t comforted at being separated from their families. They weren’t fed properly or protected from abuse. And at a former residential school in Kamloops, B.C., 215 Indigenous children were buried in...
by Sue Horner | May 28, 2021 | The Red Jacket Diaries blog
It’s not about me. That’s what I’ve realized about adding “she/her” to my profiles on LinkedIn, X, Zoom and elsewhere. Here’s why. The pronouns we use when speaking of someone often imply a gender, such as “she” or “her” to refer to a woman or girl....
by Sue Horner | May 14, 2021 | The Red Jacket Diaries blog
The pandemic has introduced us to many words we don’t really want to know and often can’t spell (epidemiologist is a big one, or is that just me?), but that’s kind of the nature of the English language. It’s always changing. Never mind the new...
by Sue Horner | Jan 8, 2021 | The Red Jacket Diaries blog
The top word searches this week on Merriam-Webster reflected the chaos in Washington, DC: sedition, coup d’état, fascism, capitol, breach, insurrection and more. But take a look at 2020, and you’ll see what dominated searches and our lives almost all year....
by Sue Horner | Dec 29, 2020 | The Red Jacket Diaries blog
As we say good riddance to 2020 (finally!), here’s a look back at the 10 most-viewed posts on my blog during this pandemic year. Words are my business and pleasure, and it appears many of you share my interest in getting rid of jargon and corporate buzzwords. Will it...
by Sue Horner | Nov 4, 2020 | The Red Jacket Diaries blog
I was among the many Canadians glued to the TV, watching the election results with America. I made it to midnight, and went to bed when it was clear there would be no speedy result. One word kept popping out at me during discussions on CBC’s The National: Several...
