by Sue Horner | Apr 16, 2021 | The Red Jacket Diaries blog
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details....
by Sue Horner | Apr 8, 2021 | The Red Jacket Diaries blog
Dense, complicated and potentially boring subjects need explanation, no matter who you’re writing for. That’s often what I’m asked to do, and here’s my “secret” for turning a potentially boring subject into an interesting one: Find the human, because...
by Sue Horner | Apr 1, 2021 | The Red Jacket Diaries blog
After a year of pandemic life, many (all?) of us are burned out. Even where it’s allowed, we’re reluctant to go out for dinner. We can’t hug people. Vaccination plans are still shaky, and new fast-spreading variations of COVID-19 are popping up. It’s not real spring...
by Sue Horner | Mar 26, 2021 | The Red Jacket Diaries blog
Does it matter if you dangle your modifier? Many would say it doesn’t matter; it happens all the time. I’ve done it. You’ve probably done it. Still, be aware that some people will notice your dangling modifier and have a laugh at your expense. That’s because the...
by Sue Horner | Mar 20, 2021 | The Red Jacket Diaries blog
One of the joys of social media is how random posts pop up under your nose. That’s how I ran across @HistoryMuppet on Twitter. This is “a fan page run by Joshua Gillespie and dedicated to continuing the spirit and silliness of Jim Henson.” Take a look at this...
by Sue Horner | Mar 12, 2021 | The Red Jacket Diaries blog
What stops you in your tracks when thumbing through social media? These days, chances are you’ll say “video.” At a webinar for IABC’s Professional Independent Communicators, Vanessa Holding of Arc + Crown Media encouraged PIC members and friends to jump right...
by Sue Horner | Mar 4, 2021 | The Red Jacket Diaries blog
Hold onto your dictionaries; it’s National Grammar Day! You can thank Martha Brockenbrough and the Society for the Promotion of Good Grammar (SPOGG) for this “glorious” day (haha). She founded SPOGG in 2008 “for people appalled by bad grammar in public...
by Sue Horner | Feb 26, 2021 | The Red Jacket Diaries blog, Writing samples
Who sets out to hike 900 km of physically demanding and sometimes treacherous terrain, with the risk of encountering unexpected storms, poison ivy, rattlesnakes, bugs, maybe even bears? The answer: Hikers who do the Bruce Trail “end-to-end,” and there are...
by Sue Horner | Feb 19, 2021 | The Red Jacket Diaries blog
Endless Zoom calls and Microsoft Teams meetings have changed how we look and relate to our co-workers and bosses. Home offices give a glimpse of how we live. Pets and small children are likely to loudly demand attention as our calls get underway, or we might forget...
by Sue Horner | Feb 4, 2021 | The Red Jacket Diaries blog
The people behind the Air Canada Aeroplan rewards plan want to make sure members keep their information secure and up-to-date. I recently found this out because I was looking into turning some of my rewards points into gifts. It’s been a while since I poked around to...
