by Sue Horner | Dec 17, 2014 | The Red Jacket Diaries blog
Have you had this experience? You’re on a website, intrigued by what looks like great content in a tip sheet or a newsletter. You enter your email address to “get your copy” or maybe just “find out more.” Next thing you know, a...
by Sue Horner | Dec 11, 2014 | The Red Jacket Diaries blog
Lessons we can learn from a retailer who is eager to keep in touch with customers by email (in the spirit of the season, I’ll be kind and not say who it is): Make it personal: Today’s message certainly was. “Hello SUE!” it said in the subject...
by Sue Horner | Dec 6, 2014 | The Red Jacket Diaries blog
Ready to get that flabby writing in shape? Although most of my time is usually spent writing, I’ve had several proofreading and copy editing jobs lately. These are where I review a document for typos, jargon, wayward punctuation, grammar errors, the passive voice and...
by Sue Horner | Nov 26, 2014 | The Red Jacket Diaries blog
I love newsletters. Preferably short, with a nugget or two of value each issue. A sense of humour is also welcome. But if you’re just launching one, where do you start? The November issue of my monthly newsletter suggests starting with your strategy and your intended...
by Sue Horner | Nov 20, 2014 | The Red Jacket Diaries blog
Working with other freelancers can help you bid on projects too big for one person. It’s a growth strategy when you can’t fit any more work into your day. And sometimes, it’s simply a way to work with people you enjoy. Here are some tips for...
by Sue Horner | Nov 16, 2014 | Most popular posts, The Red Jacket Diaries blog
Don’t think of former clients as “dead” clients. They may just be “resting,” as the shopkeeper tried to say in the famous Monty Python parrot skit. If you had a good relationship with past clients once, you may be able to rekindle it or encourage a...
by Sue Horner | Nov 5, 2014 | The Red Jacket Diaries blog
Twice in the last two weeks, I ran into people I knew at a networking event. They were networking. Actively seeking work. Meeting new people. Neither one had a business card. Some people think that a printed business card is terribly old school. Yet it’s still...
by Sue Horner | Oct 29, 2014 | The Red Jacket Diaries blog
How do you market your small business when you have limited marketing bucks? Oakville’s Chamber of Commerce sponsored a panel discussion on the topic for last week’s Small Business Week, to which moderator and entrepreneur Michele Bailey graciously invited...
by Sue Horner | Oct 22, 2014 | The Red Jacket Diaries blog
Have you run across “TLDNR” yet? It stands for “Too long, did not read.” As the Urban Dictionary explains it, you respond with “TLDNR” when someone writes too much in a blog post and you can’t be bothered reading it all. Ouch. Everyone is...
by Sue Horner | Oct 16, 2014 | The Red Jacket Diaries blog
Visitors to your website are either on a mission to find information or they want to be entertained. Either way, it’s your job to make the site welcoming and easy to navigate. “Usability is the term for the art of making a site easy to use,” Andrea...
