by Sue Horner | Nov 22, 2012 | The Red Jacket Diaries blog
These aren’t just mediocre little shacks for sale! Here’s how 15 homes highlighted in a local newspaper’s real estate section are described by the agents representing them: stunning (five cases) beautiful (two) awesome exceptional exclusive gleaming...
by Sue Horner | Nov 16, 2012 | The Red Jacket Diaries blog
It’s Friday. Time for some Friday fun! Today we’re not looking at wordplay, for a change, but creative communications captured on video. Here’s a human Rube Goldberg creation (a concept captured in the old Mouse Trap game). Funny! And the work that...
by Sue Horner | Nov 12, 2012 | Most popular posts, The Red Jacket Diaries blog
A Request for Proposal (RFP) is like a mirage in the desert, or a dreamed-of lottery win, or simply a “Recipe for Pain,” says Ilise Benun, founder of Marketing Mentor. At the November 7 meeting of IABC/Toronto’s Professional Independent...
by Sue Horner | Nov 7, 2012 | Most popular posts, The Red Jacket Diaries blog
Web usability expert Jakob Nielsen is a big fan of email newsletters, which he says can “create much more of a bond between user and company than a website can.” The bad news is that the bond can be affected by usability problems like making it complicated...
by Sue Horner | Oct 31, 2012 | The Red Jacket Diaries blog
One of my neighbours used to create increasingly elaborate scenes on his front lawn at Halloween: The figure of Dracula rested in a coffin; actually the neighbour’s son, he came to life and rose as children shrieked and ran past. The blade of a guillotine,...
by Sue Horner | Oct 25, 2012 | Most popular posts, The Red Jacket Diaries blog
My two-year degree program ended in mid-July, but that chapter came to a true end with a one-minute or so walk across the stage at the Royal Theatre in Victoria, B.C. for convocation on Tuesday. My classmates and I don’t actually have our BA in Professional...
by Sue Horner | Oct 18, 2012 | The Red Jacket Diaries blog
Having a contractor who was a perfectionist made a huge difference to the kitchen renovation that recently wrapped up at my house. I know, it seems crazy. Aiming for perfection can be a roadblock to ever actually finishing anything. But don’t we all want someone...
by Sue Horner | Oct 12, 2012 | The Red Jacket Diaries blog
I love reading the expressive ways people find to make a point. Here are my latest finds: “But even links that have nothing to do with Chinese cooking can bolster your profile if your site is barnacled with enough of them.” From a story on search...
by Sue Horner | Oct 5, 2012 | The Red Jacket Diaries blog
It’s Friday, it’s Thanksgiving weekend here in Canada and I’ve just completed two “pulling a rabbit out of a hat” projects. Phew! Time for Friday word fun! Are you good at figuring out where words come from? I can attest that this...
by Sue Horner | Oct 1, 2012 | The Red Jacket Diaries blog
When IABC/Toronto asked to interview me the other day for a newsletter article about blogging, my first thought was that it was because I don’t do a very good job of it. To my surprise, that wasn’t the case, so I shared some thoughts about blogging and how...
