These aren’t just mediocre little shacks for sale! Here’s how 15 homes highlighted in a local newspaper’s real estate section are described by the agents representing them:

  • stunning (five cases)
  • beautiful (two)
  • awesome
  • exceptional
  • exclusive
  • gleaming
  • gorgeous
  • take your breath away

Only two houses received a basic, no-frills description without lavish descriptors.

I get that the real estate agents need to talk up the attributes of the homes they sell. I understand that they probably write their descriptions in isolation. But don’t they realize their own gushing descriptions are going to be listed against similar descriptions from other realtors? If every house is stunning, gorgeous or exceptional, does any one of them stand out? Not really.

Graphic: digitalart and