by Sue Horner | Oct 12, 2022 | The Red Jacket Diaries blog
The fall is as much a time of new beginnings as New Year’s. If you’re a PR or communication student, your new beginnings probably include building your network and launching your career. You can do both by making the most of your professional association while you’re...
by Sue Horner | Oct 3, 2022 | The Red Jacket Diaries blog
IABC/Toronto members learned late yesterday that an “outstanding leader, mentor, #IABCTO volunteer, entrepreneur and educator” had died. Roberta (Bobbie) Resnick, ABC, APR, MC and IABC Fellow, was a long-time IABC volunteer; the chapter’s Student of the Year Award was...
by Sue Horner | Sep 27, 2022 | The Red Jacket Diaries blog
Managers can be better writers, and some of my clients have asked for help to make that happen. The thing is, most companies judge their people by how well they handle their specific jobs. While clear writing would help managers communicate, writing doesn’t usually...
by Sue Horner | Sep 19, 2022 | The Red Jacket Diaries blog
You may or may not be on social media. Almost certainly, you aren’t seeing every interesting link that flashes past. So here are more links to helpful posts I’ve shared that you might have missed: Word choice “Don’t be mealy-mouthed about mortality,” says John...
by Sue Horner | Sep 12, 2022 | The Red Jacket Diaries blog
If it’s September, it must be time to add to the growing number of words and definitions admitted to the Merriam-Webster dictionary. Dictionaries like M-W chronicle “how the language grows and changes,” admitting new words as people use them in the same way over a...
by Sue Horner | Aug 29, 2022 | The Red Jacket Diaries blog
Two weeks after Bell Media and CTV announced that their Chief News Anchor and Senior Editor, Lisa LaFlamme, was leaving after 35 years, the uproar continues. It’s a dumpster fire set with weasel words and fanned by rumours of ageism, sexism and a toxic work...
by Sue Horner | Aug 22, 2022 | The Red Jacket Diaries blog
As I note every year around this time, it takes real creativity to come up with truly awful writing. Yes, I’m talking about the winners of the over-the-top Bulwer-Lytton Fiction Contest. This contest challenges entrants to come up with the opening sentence to the...
by Sue Horner | Aug 12, 2022 | The Red Jacket Diaries blog
There’s so much interesting and helpful information online, but social media channels are hectic. What are the chances you’ll be on Twitter or LinkedIn or whatever specific channel at the specific time someone shares that terrific post? Pretty slim. So,...
by Sue Horner | Aug 5, 2022 | The Red Jacket Diaries blog
When you were a kid, you probably loved birthdays. Cake and presents and being king or queen for the day made you feel special, didn’t they? These days, when you hand over your birth date to marketers, they have a chance to make you feel special, too. Of course,...
by Sue Horner | Jul 19, 2022 | The Red Jacket Diaries blog
Pride Month may be over, but the need for diversity, equity and inclusion (DEI) at work is only getting stronger. Building on that idea, the theme for the June issue of the newsletter I edit for IABC/Toronto’s independent professionals was “pride and inclusion.”...
