by Sue Horner | Aug 22, 2022 | The Red Jacket Diaries blog
As I note every year around this time, it takes real creativity to come up with truly awful writing. Yes, I’m talking about the winners of the over-the-top Bulwer-Lytton Fiction Contest. This contest challenges entrants to come up with the opening sentence to the...
by Sue Horner | Aug 12, 2022 | The Red Jacket Diaries blog
There’s so much interesting and helpful information online, but social media channels are hectic. What are the chances you’ll be on Twitter or LinkedIn or whatever specific channel at the specific time someone shares that terrific post? Pretty slim. So,...
by Sue Horner | Aug 5, 2022 | The Red Jacket Diaries blog
When you were a kid, you probably loved birthdays. Cake and presents and being king or queen for the day made you feel special, didn’t they? These days, when you hand over your birth date to marketers, they have a chance to make you feel special, too. Of course,...
by Sue Horner | Jul 19, 2022 | The Red Jacket Diaries blog
Pride Month may be over, but the need for diversity, equity and inclusion (DEI) at work is only getting stronger. Building on that idea, the theme for the June issue of the newsletter I edit for IABC/Toronto’s independent professionals was “pride and inclusion.”...
by Sue Horner | Jul 8, 2022 | The Red Jacket Diaries blog
Keeping up with the famous “firehose” of information on the internet is impossible at the best of times. During the summer? Even more unlikely. So once again, I’ve collected some of the helpful tips and fascinating reading encountered on the internet and shared on...
by Sue Horner | Jun 30, 2022 | The Red Jacket Diaries blog
When June winds to a close, I like to look back and see what posts drew the most readers over the previous months. A peek under the blog hood shows these were the 10 most-viewed posts this year: 1. Have you been swept up in the Wordle word craze? Like many, I’ve been...
by Sue Horner | Jun 27, 2022 | The Red Jacket Diaries blog
“I’m excited to announce…” “We’re delighted to welcome…” “It’s with mixed emotions that I announce…” I’ve seen a flurry of business announcements lately that start like this, on the way to introducing a new employee or a changed role. Don’t those emotions seem a...
by Sue Horner | Jun 14, 2022 | The Red Jacket Diaries blog
Part of the joy of running your own business is playing hooky on a random weekday. So it was that my husband and I spent a recent day enjoying a visit to Toronto’s Royal Ontario Museum (ROM) followed by a Toronto Blue Jays baseball game. For the second time, the ROM...
by Sue Horner | May 28, 2022 | The Red Jacket Diaries blog
Safety precautions like a national marshmallow test. The spread of COVID-19 like glitter. Fighting the virus like a game of whack-a-mole. I first shared these and other pandemic analogies at the end of 2020, thinking it would be a one-time thing. Remember thinking it...
by Sue Horner | May 20, 2022 | The Red Jacket Diaries blog
Confess – you’re spending more time than ever online. There are work events on Zoom and Teams. There are photos and messages from family and friends on Facebook and Instagram. There’s YouTube and Twitter and TikTok. And then there’s Wordle and all...