by Sue Horner | Jun 27, 2022 | The Red Jacket Diaries blog
“I’m excited to announce…” “We’re delighted to welcome…” “It’s with mixed emotions that I announce…” I’ve seen a flurry of business announcements lately that start like this, on the way to introducing a new employee or a changed role. Don’t those emotions seem a...
by Sue Horner | Jun 14, 2022 | The Red Jacket Diaries blog
Part of the joy of running your own business is playing hooky on a random weekday. So it was that my husband and I spent a recent day enjoying a visit to Toronto’s Royal Ontario Museum (ROM) followed by a Toronto Blue Jays baseball game. For the second time, the ROM...
by Sue Horner | May 28, 2022 | The Red Jacket Diaries blog
Safety precautions like a national marshmallow test. The spread of COVID-19 like glitter. Fighting the virus like a game of whack-a-mole. I first shared these and other pandemic analogies at the end of 2020, thinking it would be a one-time thing. Remember thinking it...
by Sue Horner | May 20, 2022 | The Red Jacket Diaries blog
Confess – you’re spending more time than ever online. There are work events on Zoom and Teams. There are photos and messages from family and friends on Facebook and Instagram. There’s YouTube and Twitter and TikTok. And then there’s Wordle and all...
by Sue Horner | May 13, 2022 | The Red Jacket Diaries blog
The music may live on, as Apple says, but not the devices many of us relied on before streaming music services showed up. Yes, Apple has finally discontinued the iPod. It’s not surprising, of course. What other technology from 2001 is still around? Kids, this was...
by Sue Horner | May 5, 2022 | The Red Jacket Diaries blog
Volunteering can sometimes seem invisible, but it’s so important to running organizations like the International Association of Business Communicators (IABC). And never think what you do as a volunteer isn’t noticed, even if you certainly can’t be in it for the...
by Sue Horner | Apr 24, 2022 | The Red Jacket Diaries blog
What can one person do to “invest in our planet,” the theme for Earth Day 2022? I was pondering that while out picking up garbage and recyclables to mark Earth Day. Even though I picked up a bag of each, you’d be right to suspect there will be another...
by Sue Horner | Apr 12, 2022 | The Red Jacket Diaries blog
“The vast majority of your social posts will never be seen by the vast majority of your followers.” So says Michael J. Katz, who helps professional service firms talk and write about their work. Oh sure, posts made on LinkedIn, Facebook, Twitter, etc., are “around for...
by Sue Horner | Apr 1, 2022 | The Red Jacket Diaries blog
Have you been swept up in the word craze that is Wordle? My hand is up. Yes, I start my online day with Wordle, followed by its Canadian cousin, Canuckle. Can you call yourself a word nerd if you don’t? Part of each game’s appeal is there’s just one five-letter word...
by Sue Horner | Mar 19, 2022 | The Red Jacket Diaries blog
The mysterious case of PXO began with a pile of traffic cones at two nearby parks. A few weeks later, signs arrived, announcing a “PXO Program.” It was a term I’d never heard, and the name of the contractor involved (Aqua Tech Solution Inc.) suggested water might be...
