Cat’s and other apostrophe follies

Cat’s and other apostrophe follies

A blog post suggests that organization’s forget about people. A menu lists stir fry’s. An email warns about using knock off’s rather than original iPhone parts. A gift shop sells a charming sign about Cat’s leaving paw prints on your heart. As Grammar Monster says,...
9 ways to ace your endings

9 ways to ace your endings

So, you’ve crafted an interesting opening to your story, article, blog post or other writing. You’ve taken readers through the details and why the piece is important. Don’t let your writing screech to a halt as if you’ve hit a dead end sign. “From our earliest years,...
Find your focus in the nut graf

Find your focus in the nut graf

You’ve found a terrific opening to your story or article. Readers are interested and willing to keep reading to find out more. Where do you take them next? The “nut graf” almost always follows the lead (also called a lede) and explains the news value of the story....
8 ways to reel in your reader

8 ways to reel in your reader

Novelists, journalists and corporate communicators have this in common: We all want readers to read our writing. An effective headline sets the stage, but how we open the story or article invites readers in, or sends them scurrying for the door. How do you start? Here...
Avoid confusion by keeping it simple

Avoid confusion by keeping it simple

“What does eponymous mean?” I’m usually your go-to gal for the meaning of words, but this one stopped me. I knew I should be able to explain the meaning, but the question sent me to the dictionary. Good for you if you know “eponymous” is an adjective relating to the...