by Sue Horner | Sep 20, 2018 | The Red Jacket Diaries blog
A blog post suggests that organization’s forget about people. A menu lists stir fry’s. An email warns about using knock off’s rather than original iPhone parts. A gift shop sells a charming sign about Cat’s leaving paw prints on your heart. As Grammar Monster says,...
by Sue Horner | Sep 13, 2018 | The Red Jacket Diaries blog
When my sons were growing up, books were a big part of our life. One memorable series was Where’s Waldo? by Martin Handford. The boys enjoyed scanning the detailed illustrations searching for that one specific individual, the bespectacled Waldo. Company employees are...
by Sue Horner | Jul 20, 2018 | The Red Jacket Diaries blog
Writing experts agree that you should write first, edit later. Ann Handley calls this embracing “the Ugly First Draft.” For Anne Lamott, it’s “the shitty first draft;” for Daphne Gray-Grant, “the crappy first draft.” But at some point you need to wrestle that first...
by Sue Horner | May 24, 2018 | The Red Jacket Diaries blog
So, you’ve crafted an interesting opening to your story, article, blog post or other writing. You’ve taken readers through the details and why the piece is important. Don’t let your writing screech to a halt as if you’ve hit a dead end sign. “From our earliest years,...
by Sue Horner | Mar 28, 2018 | The Red Jacket Diaries blog
You’ve found a terrific opening to your story or article. Readers are interested and willing to keep reading to find out more. Where do you take them next? The “nut graf” almost always follows the lead (also called a lede) and explains the news value of the story....
by Sue Horner | Jan 25, 2018 | The Red Jacket Diaries blog
Novelists, journalists and corporate communicators have this in common: We all want readers to read our writing. An effective headline sets the stage, but how we open the story or article invites readers in, or sends them scurrying for the door. How do you start? Here...
by Sue Horner | Dec 20, 2017 | The Red Jacket Diaries blog
What are your passions? How long have you been in business and why did you start? If you have a business or personal website, sharing more about what makes you tick helps your visitors feel they know you, leading them to like and trust you. That’s why your “About”...
by Sue Horner | Aug 30, 2017 | The Red Jacket Diaries blog
“What does eponymous mean?” I’m usually your go-to gal for the meaning of words, but this one stopped me. I knew I should be able to explain the meaning, but the question sent me to the dictionary. Good for you if you know “eponymous” is an adjective relating to the...
by Sue Horner | Aug 24, 2017 | The Red Jacket Diaries blog
Words are my business, but I realize that a stunning photo or clever infographic can often make a point faster than plain text. The August issue of my monthly newsletter, Wordnerdery, shares tips for writing effective captions (also called cutlines) that hook readers...
by Sue Horner | Jul 27, 2017 | The Red Jacket Diaries blog
While collecting bits of expressive writing, I also write down words of wisdom about writing itself. Here are a few examples: “John McPhee calls the lead the flashlight that shines down into the story.” – Roy Peter Clark “Ledes are like Japanese haiku. They have to...
