by Sue Horner | Apr 4, 2025 | The Red Jacket Diaries blog, Writing samples
If you could go back in time, what would you do over? That’s what my client asked its members. My assignment was to follow up and get the details – some surprising, some inspiring – for their quarterly magazine. The results are in my article below, featured on page 19...
by Sue Horner | Feb 12, 2025 | The Red Jacket Diaries blog, Writing samples
With Valentine’s Day on the doorstep, this may be a timely question. How do you meet that special someone, especially when you’re widowed? Once upon a time, people met at church or pursuing hobbies or through a friend or family member. These days, people...
by Sue Horner | Nov 13, 2023 | The Red Jacket Diaries blog
The “gifting season” is upon us! I heard this term for the first time this year, and you have to admit it is politically correct. No dancing around what holiday you celebrate, even if it does reduce the season to an exchange of gifts. In any case, it’s time for my...
by Sue Horner | Nov 9, 2022 | The Red Jacket Diaries blog
All the Halloween decorations are stashed for the season. American Thanksgiving is on the doorstep. Warm weather on the weekend had neighbours putting up their Christmas lights. Someone I know (not naming names) had a Christmas tree up on November 3. So, it’s time for...
by Sue Horner | Nov 19, 2021 | The Red Jacket Diaries blog
Festive lights and Christmas trees are already popping up in my neighbourhood. American Thanksgiving is fast approaching. The news is full of dire predictions for the availability of whatever it was you hoped to buy for Christmas gifts. Let’s get cracking, then,...
by Sue Horner | Jul 16, 2021 | The Red Jacket Diaries blog
As companies talk about calling all employees back to a physical office, they may have sparked what’s being called the “Great Resignation.” One in three professionals now working from home would look for a new job if they have to go back to the office, says...
by Sue Horner | Apr 16, 2021 | The Red Jacket Diaries blog
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details....
by Sue Horner | Feb 26, 2021 | The Red Jacket Diaries blog, Writing samples
Who sets out to hike 900 km of physically demanding and sometimes treacherous terrain, with the risk of encountering unexpected storms, poison ivy, rattlesnakes, bugs, maybe even bears? The answer: Hikers who do the Bruce Trail “end-to-end,” and there are...
by Sue Horner | Nov 12, 2020 | The Red Jacket Diaries blog
Festive decorations filled store flyers and shelves even before Halloween was over. A local radio station started playing Christmas music ALL THE TIME on November 1. A spell of summery weather shortly afterwards had some of my neighbours putting up Christmas lights....
by Sue Horner | Oct 8, 2020 | The Red Jacket Diaries blog
One of the things I love about social media is the random way you meet interesting people. I’m not quite sure of the breadcrumb trails that led me to connect on Twitter with Brad Marley, CEO of Yelram Media, but we share an aim to help companies tell their stories...
