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Explain acronyms to break the ‘Curse of Knowledge’ (Wordnerdery)

Explain acronyms to break the ‘Curse of Knowledge’ (Wordnerdery)

by Sue Horner | Mar 19, 2022 | The Red Jacket Diaries blog

The mysterious case of PXO began with a pile of traffic cones at two nearby parks. A few weeks later, signs arrived, announcing a “PXO Program.” It was a term I’d never heard, and the name of the contractor involved (Aqua Tech Solution Inc.) suggested water might be...
ICYMI, February edition: How to help Ukraine, jargon to avoid + more

ICYMI, February edition: How to help Ukraine, jargon to avoid + more

by Sue Horner | Mar 11, 2022 | The Red Jacket Diaries blog

If you spend any time on social media, you know that words disappear in as little as a few seconds. So when I find interesting, helpful or just plain funny posts, I like to share them. Here’s another collection of content you might appreciate and might have missed:...
Snowboarder jargon and insider language at the Olympics, decoded

Snowboarder jargon and insider language at the Olympics, decoded

by Sue Horner | Feb 17, 2022 | The Red Jacket Diaries blog

The 2022 winter Olympics are in full swing, and so is the insider language. Normally I recommend using words people understand and explaining jargon, acronyms and unusual terms. Announcers during fast-paced Olympic sports don’t have time for that, or they assume...
ICYMI, January edition: Writing tips, words and more links you might have missed

ICYMI, January edition: Writing tips, words and more links you might have missed

by Sue Horner | Feb 4, 2022 | The Red Jacket Diaries blog

As we all know, the lifespan of words posted on social media is pretty short – as little as a few seconds. So when I find interesting, helpful or just plain funny posts, I like to share them. Here’s another collection of content you might enjoy and might have missed:...
Words, writing tips, jargon to avoid and more: Yet more links you might have missed

Words, writing tips, jargon to avoid and more: Yet more links you might have missed

by Sue Horner | Dec 13, 2021 | The Red Jacket Diaries blog

A lot of information flashes by in the 575,000 tweets that flood Twitter every minute. And yes, there’s anger and fake news aplenty. But you’ll also find helpful hints, smart advice, late-breaking news and hello – adorable dog thoughts and kittens and hedgehogs and...
100+ buzzwords and jargon bugging us in 2021

100+ buzzwords and jargon bugging us in 2021

by Sue Horner | Sep 2, 2021 | The Red Jacket Diaries blog

Roughly this time last year, I was lamenting the overuse of words like cadence that have turned them into jargon or buzzwords. It’s still everywhere, as in this recent example: “Prime Your Revenue Engine with a Prospecting Cadence.” It’s also been a big year for...
Warm up your words to match the brave new Zoom world

Warm up your words to match the brave new Zoom world

by Sue Horner | Feb 19, 2021 | The Red Jacket Diaries blog

Endless Zoom calls and Microsoft Teams meetings have changed how we look and relate to our co-workers and bosses. Home offices give a glimpse of how we live. Pets and small children are likely to loudly demand attention as our calls get underway, or we might forget...
The ‘cadence’ of jargon is stepping up

The ‘cadence’ of jargon is stepping up

by Sue Horner | Sep 17, 2020 | The Red Jacket Diaries blog

After running into countless uses of the word “cadence” over the past few months, I’m hopping on my Grouch Train. As happened with the word “resonate,” overuse has turned a respectable word into one that screams jargon. Here’s a look at cadence and some of the other...
13 simple ways to avoid saying ‘ramps up’

13 simple ways to avoid saying ‘ramps up’

by Sue Horner | Jun 11, 2020 | The Red Jacket Diaries blog

Are you getting a little tired of all this ramping up that’s been going on since the start of the pandemic? Testing, in particular, is always being ramped up, or there are calls for it to be ramped up. You might say the use of ramping up is itself ramping up. (Sorry.)...
Play ‘lockdown bingo’ with corporate clichés

Play ‘lockdown bingo’ with corporate clichés

by Sue Horner | Apr 16, 2020 | The Red Jacket Diaries blog

“We’re here for you.” You’ve probably received that message from multiple sources, like your bank or your insurance company. Or maybe they said, “We’ve got your back.” Or, “We’re looking for every possible way to help you save...
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