by Sue Horner | Mar 19, 2022 | The Red Jacket Diaries blog
The mysterious case of PXO began with a pile of traffic cones at two nearby parks. A few weeks later, signs arrived, announcing a “PXO Program.” It was a term I’d never heard, and the name of the contractor involved (Aqua Tech Solution Inc.) suggested water might be...
by Sue Horner | Mar 11, 2022 | The Red Jacket Diaries blog
If you spend any time on social media, you know that words disappear in as little as a few seconds. So when I find interesting, helpful or just plain funny posts, I like to share them. Here’s another collection of content you might appreciate and might have missed:...
by Sue Horner | Feb 17, 2022 | The Red Jacket Diaries blog
The 2022 winter Olympics are in full swing, and so is the insider language. Normally I recommend using words people understand and explaining jargon, acronyms and unusual terms. Announcers during fast-paced Olympic sports don’t have time for that, or they assume...
by Sue Horner | Feb 4, 2022 | The Red Jacket Diaries blog
As we all know, the lifespan of words posted on social media is pretty short – as little as a few seconds. So when I find interesting, helpful or just plain funny posts, I like to share them. Here’s another collection of content you might enjoy and might have missed:...
by Sue Horner | Dec 13, 2021 | The Red Jacket Diaries blog
A lot of information flashes by in the 575,000 tweets that flood Twitter every minute. And yes, there’s anger and fake news aplenty. But you’ll also find helpful hints, smart advice, late-breaking news and hello – adorable dog thoughts and kittens and hedgehogs and...
by Sue Horner | Sep 2, 2021 | The Red Jacket Diaries blog
Roughly this time last year, I was lamenting the overuse of words like cadence that have turned them into jargon or buzzwords. It’s still everywhere, as in this recent example: “Prime Your Revenue Engine with a Prospecting Cadence.” It’s also been a big year for...
by Sue Horner | Feb 19, 2021 | The Red Jacket Diaries blog
Endless Zoom calls and Microsoft Teams meetings have changed how we look and relate to our co-workers and bosses. Home offices give a glimpse of how we live. Pets and small children are likely to loudly demand attention as our calls get underway, or we might forget...
by Sue Horner | Sep 17, 2020 | The Red Jacket Diaries blog
After running into countless uses of the word “cadence” over the past few months, I’m hopping on my Grouch Train. As happened with the word “resonate,” overuse has turned a respectable word into one that screams jargon. Here’s a look at cadence and some of the other...
by Sue Horner | Jun 11, 2020 | The Red Jacket Diaries blog
Are you getting a little tired of all this ramping up that’s been going on since the start of the pandemic? Testing, in particular, is always being ramped up, or there are calls for it to be ramped up. You might say the use of ramping up is itself ramping up. (Sorry.)...
by Sue Horner | Apr 16, 2020 | The Red Jacket Diaries blog
“We’re here for you.” You’ve probably received that message from multiple sources, like your bank or your insurance company. Or maybe they said, “We’ve got your back.” Or, “We’re looking for every possible way to help you save...
