by Sue Horner | Sep 17, 2020 | The Red Jacket Diaries blog
After running into countless uses of the word “cadence” over the past few months, I’m hopping on my Grouch Train. As happened with the word “resonate,” overuse has turned a respectable word into one that screams jargon. Here’s a look at cadence and some of the other...
by Sue Horner | Jun 11, 2020 | The Red Jacket Diaries blog
Are you getting a little tired of all this ramping up that’s been going on since the start of the pandemic? Testing, in particular, is always being ramped up, or there are calls for it to be ramped up. You might say the use of ramping up is itself ramping up. (Sorry.)...
by Sue Horner | Apr 16, 2020 | The Red Jacket Diaries blog
“We’re here for you.” You’ve probably received that message from multiple sources, like your bank or your insurance company. Or maybe they said, “We’ve got your back.” Or, “We’re looking for every possible way to help you save...
by Sue Horner | Mar 19, 2020 | The Red Jacket Diaries blog
This isn’t a blog post telling you how your safety is important to me and that I’ve “doubled down” on my (jargon) cleaning efforts, although it is, and I have. These are uncertain times, but I know you’re getting the latest updates on this pandemic from trusted...
by Sue Horner | Feb 19, 2020 | The Red Jacket Diaries blog
“Exciting changes at Paper.li!” said the email subject line. (Paper.li helps you “create a web presence” with an online newspaper that contains your “curated” content.) The email continued, “We’re thrilled to have you as part of our community, and want you to be the...
by Sue Horner | Sep 22, 2019 | The Red Jacket Diaries blog
Last week, IABC members received a short email from the chair of its International Executive Board with the subject line “IABC Leadership Changes.” Within the email are two classic bits of corporate speak: Two people “are no longer with the...
by Sue Horner | Jul 4, 2019 | The Red Jacket Diaries blog
People are upset with Kim Kardashian because she tried to use (and trademark) the name “Kimono” for her new line of “shapewear.” Her plan was to call it Kimono Solutionwear. Apparently, the uproar was enough that she’s already backed down and is giving “careful...
by Sue Horner | May 16, 2019 | The Red Jacket Diaries blog
Print can be expensive, so I understand that Costco will no longer send their printed Costco Connection magazine to lower-tier members like me. After all, their stated mission is “to continually provide our members with quality goods and services at the lowest...
by Sue Horner | Mar 7, 2019 | The Red Jacket Diaries blog
A PR colleague is having a hard time convincing me that using “ecosystem” outside the realm of biology and science isn’t jargon. It is. Here’s the usual definition: “A biological community of interacting organisms and their physical environment” (The Canadian Oxford...
by Sue Horner | Dec 6, 2018 | The Red Jacket Diaries blog
Jargon has welcomed some new members to the fold this year. Or maybe it’s been happening longer, but I’ve been running into fresh examples over the past few months. Either way, I’m hopping on my Grouch Train. You know I’ve had issues with the phrase “like a boss”...
