by Sue Horner | Dec 4, 2023 | The Red Jacket Diaries blog
Amid the shiny new digital tools discussed at a recent session with IABC/Toronto’s Professional Independent Communicators (PIC) was an old standby: The Canadian Press Caps and Spelling book. I use it often for its Plain Words section, and I wasn’t the only word nerd...
by Sue Horner | Apr 12, 2023 | The Red Jacket Diaries blog
Considering IABC basically runs on volunteers, it is a real honour to be singled out among the hundreds in the Toronto chapter as its one Volunteer of the Year. As IABC/Toronto says, “Our volunteers are the heart and soul of our chapter. Their passion for the...
by Sue Horner | Mar 7, 2023 | The Red Jacket Diaries blog
Communications professionals play an important role in the companies we work for. We’re their eyes and ears. We’re the lens through which they view the world. And we help define and share the strategies that move the company forward. So what are we doing to support...
by Sue Horner | Feb 5, 2023 | The Red Jacket Diaries blog
If you want to get certified as a communication professional, get on it. You don’t have to leave your house. You don’t have to wait for your IABC chapter to host an in-person exam, although you can check with them if that’s your preference. You can write your...
by Sue Horner | Oct 12, 2022 | The Red Jacket Diaries blog
The fall is as much a time of new beginnings as New Year’s. If you’re a PR or communication student, your new beginnings probably include building your network and launching your career. You can do both by making the most of your professional association while you’re...
by Sue Horner | Oct 3, 2022 | The Red Jacket Diaries blog
IABC/Toronto members learned late yesterday that an “outstanding leader, mentor, #IABCTO volunteer, entrepreneur and educator” had died. Roberta (Bobbie) Resnick, ABC, APR, MC and IABC Fellow, was a long-time IABC volunteer; the chapter’s Student of the Year Award was...
by Sue Horner | May 5, 2022 | The Red Jacket Diaries blog
Volunteering can sometimes seem invisible, but it’s so important to running organizations like the International Association of Business Communicators (IABC). And never think what you do as a volunteer isn’t noticed, even if you certainly can’t be in it for the...
by Sue Horner | Mar 12, 2021 | The Red Jacket Diaries blog
What stops you in your tracks when thumbing through social media? These days, chances are you’ll say “video.” At a webinar for IABC’s Professional Independent Communicators, Vanessa Holding of Arc + Crown Media encouraged PIC members and friends to jump right...
by Sue Horner | Dec 9, 2020 | The Red Jacket Diaries blog
If you’re interested in pursuing certification as a communication professional, get ready. In January, IABC members in Toronto and around the world have a chance to write the exam certifying you as a Communication Management Professional (CMP) or Strategic...
by Sue Horner | Oct 14, 2020 | The Red Jacket Diaries blog
Plain language can save lives or make them harder, as the Center for Plain Language noted on Twitter this week. The occasion: International Plain Language Day (Oct. 13). We were disappointed with many of the results of the Federal Plain Language Report Card this year....
