by Sue Horner | May 8, 2014 | The Red Jacket Diaries blog
One of my clients had a standing request to find a photo for each article written for the employee newsletter. No wonder; “Photos attract even the most casual reader,” says The Canadian Press Stylebook, and that makes captions “probably the most-read words…after...
by Sue Horner | May 4, 2014 | The Red Jacket Diaries blog
What I was thinking? Months ago, I agreed to do a fundraising event, the 24th annual Canada Life CN Tower Climb. That’s 1,776 steps, from the bottom of that tower on the left, allllll the way to the observation deck. I would be part of the Advantis...
by Sue Horner | Apr 23, 2014 | The Red Jacket Diaries blog
How often should you send an employee or subscriber newsletter? As with many areas of communication, the answer is, “It depends.” The April issue of Wordnerdery talks about some things to consider, revisiting this blog post from 2012. Do you agree?...
by Sue Horner | Apr 16, 2014 | Most popular posts, The Red Jacket Diaries blog
In the end, my big brother had less than a year to live from the first signs that something was going wrong. Gallstones, maybe? No. Colon cancer, which had already spread to his lungs and liver. He was 61. Don moved to California years ago, and being on opposite sides...
by Sue Horner | Apr 8, 2014 | The Red Jacket Diaries blog
Earlier this year, I mentioned working on a Toronto shopping guide, intended for people coming to this year’s IABC World Conference. With the guide, visitors get the inside scoop from local IABC members on where to grab a gift or specific item close to the...
by Sue Horner | Mar 26, 2014 | The Red Jacket Diaries blog
Is your desk and workspace tidy? Some believe a messy desk shows creativity, others that it’s a sign of an equally disheveled mind. At a meeting of my local freelancer group (HPCA) last week, we learned that it’s okay to be a little untidy, but it’s...
by Sue Horner | Mar 19, 2014 | The Red Jacket Diaries blog
I’ve been doing what I think of as “spelunking” (isn’t that a great word?) — digging around in the caves of this blog. With the wisdom of my seven years of blogging, I can look back and clearly see ways I could have done a better blogging...
by Sue Horner | Mar 12, 2014 | Most popular posts, The Red Jacket Diaries blog
If you publish an e-newsletter, remember to keep in mind “what’s in it for my reader?” Doing so will help you avoid the mistakes that often cause readers to unsubscribe or ignore your messages. Many of the items on the following list are the “don’ts” listed in the...
by Sue Horner | Mar 6, 2014 | Writing samples
(Published in Niagara Escarpment Views, Spring 2014) A peek over the fence at some of the community gardens taking root along the Niagara Escarpment. Lush green leaves marked the spinach patch beside Chris Hadfield Public School in Milton last year. At least, the...
