Happy birthday to the World Wide Web
Can you remember life before the web? Probably barely, even if you are old enough. The World Wide Web turned 30 this week, starting “a technological revolution that has transformed the way people buy goods, share ideas, get information and much more,” reports...
‘Ecosystem’ may be a ‘thing’ – but it’s a buzzword
A PR colleague is having a hard time convincing me that using “ecosystem” outside the realm of biology and science isn’t jargon. It is. Here’s the usual definition: “A biological community of interacting organisms and their physical environment” (The Canadian Oxford...
Is blogging dead in 2019?
Every year, people wonder: Is blogging dead? I always wonder this myself when my blogging anniversary comes up in January (12 years and 800+ posts!), and do a search to find out the current thinking. This week, about 74 million went to Google to find out, too. The...
8 reasons to keep e-newsletters in your comms toolbox
When it comes to the workplace, one form of communication does not fit all. This is especially true now that employees may span five generations, ranging from Traditionalists (born before 1946) to Generation Z (born after 1997). Thousands of internal communicators...
Penguins ‘like an audience’ + more expressive writing
You can’t always (ever?) be wildly creative in corporate writing. But you can choose words and phrases that are interesting and colourful to help your readers “see” what you mean. If you want to explain something, make a point or reflect or spark emotion, reach for...
For readability, choose words that communicate
Why say “the earthy scent released when rain hits dry earth” when you could go with “petrichor”? That’s what Merriam-Webster tweeted recently. I love words almost as much as Merriam-Webster, but I would pick the full description. One, it’s wonderfully evocative. You...
‘Passive House’ design offers new ways to create affordable housing
At one time, building as many homes or units as possible, as cheaply as possible, seemed to be the way to create affordable housing. Yet as with most things, you get what you pay for. History has shown that it’s better to look at costs over a building’s life cycle...
8 ways to keep your New Year’s resolutions on track
“It’s only mid-January, but chances are pretty good that all those lofty resolutions you made before the clock struck midnight on Dec. 31 have fallen by the wayside,” says executive coach Harrison Monarth in an article for Entrepreneur. What happens? We have good...