IABC shoppers, start your engines
If you’re visiting Toronto, have I got a guide for you. Most visitors to a new city do a bit of shopping. Maybe you pick up a souvenir to take home, or you replace a shirt that has miraculously sprouted a coffee stain, or you need some toiletries. But where do you go?...
Smile! Don’t let your passport photo get you down
There are few things more intimidating in the photo world than a passport picture. Maybe it’s because you know it’s going to stick with you for at least five years, maybe 10. You know the “neutral” expression you’re supposed to have will actually end up making you...Inclusive language post at Advantis
Well, this is exciting — I’m a guest blogger! Find out what I have to say about “inclusive language” in newsletters and other communications over at Advantis Communications. Oh, you know I have an opinion. Do you?Changing the game? Speak up!
After a couple of days trying to access my client’s e-mail system without success — and with so much on my plate I had no time to deal with their IT support group — I happened to mention the problem to one of my contacts. It turns out the...
Never ‘just a dog’
A dog-walking buddy (someone encountered while we were both walking our dogs) recently lost one of her dogs to cancer. Holly was just two, really still a puppy, so my friend thought there was lots of time for treatment. There wasn’t. Holly died within two weeks...Write news releases without this lead
A client called yesterday in a bit of a panic, wondering if I could revise a news release for her by end of day. This is the kind of thing I often refer to as “pulling a rabbit out of a hat.” I was already juggling a number of projects, but this is a...A heartfelt quote for moms
In honour of Mother’s Day, here’s a quote that really speaks to me and sums up the feeling that took me by surprise when my first son was born, and of course continued with son #2: “Making the decision to have a child — it’s momentous. It...