The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

Runs with undies

The issue is serious — colon cancer — but those of us running/walking to raise money for the cause on February 28 couldn’t resist a little word fun. Thus The Turdles were the top team in the Sacramento Undy Run, and the field included Heidi’s Hineys, the Semi Colons, the Stolen Colons and Team Pooper […]

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Reports of print’s death are exaggerated

Author Harper Lee’s recently discovered book, Go Set a Watchman, will launch with an e-book and audio book – and two million print copies. Her original 1960 book, To Kill a Mockingbird, still sells more than a million hard copies a year. Clearly, print is not dead. Here are some of the reasons why: Understanding […]

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LinkedIn turns up the noise

Wait for it: 230 million LinkedIn users around the world will soon be piling on the publishing bandwagon. LinkedIn says it is “always looking for new ways for members to contribute professional insights.” That means it is allowing members – as well as the so-called “Influencers” – to publish “long-form posts about their expertise and […]

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Mitch Joel talks ‘access, not ownership’

The Internet used to be like an elephant; it never forgot. Now, its future is about “fast, temporary pieces of content” (think Snapchat) that are here now and gone soon after. Mitch Joel, one of North America’s leading digital experts, told IABC/Toronto members at a recent event that consumers don’t necessarily want things to be […]

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Plumbing the depths of your website with analytics

Don’t ask digital marketer Kathryn Lagden what number you should look at in Google analytics. When it comes to your website, it’s all about what YOU want people to do. “Figure out your goal and then you can find out how to measure it,” she told the audience at an event I attended in January, […]

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Why newsletters still have value in 2015

However “old school” you might think them, newsletters remain a powerful tool for keeping in touch with employees, clients, prospects and other important audiences. Sure, call me biased. I love newsletters, both print and electronic. But I am not the only one, and here are some of the reasons why: Email and electronic publications help […]

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Please stop ‘hacking’ your life

Don’t tell me you’ve found a way to “hack” your life, or your morning, or your productivity. The tiresome term appears to spring from the standard dictionary definition of “to alter (a computer program).” It gets a nod as slang for “cope with, manage, tolerate, or accept.” The Urban Dictionary calls it “a clever solution […]

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I’m not waiting for LinkedIn to say congrats

If you have a profile on LinkedIn, you’ve probably noticed that the site regularly points out when your contacts have a work anniversary. Somehow, my own milestone seems to slide past every year without comment, maybe because I don’t have an actual day attached to “January” as my business start date. So let me say […]

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‘Photobomb’ and ‘vape’ are words of the year

People love to create new words, and every year we officially welcome some of the best/most used ones; or maybe, reluctantly let them in the back door. These words generally reflect the “preoccupations” of the year and are thought to have staying power. Whether you like them or not may come down to your age […]

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The best of the Red Jacket Diaries in 2014

Thank you to the people who took the time to read (and sometimes comment) on the Red Jacket Diaries this year! Here are the 10 most-viewed posts in 2014: Polar vortex and other frosty words were newly popular in a cold winter. How dictionaries decide to “let in” new words like binge-watch and adorbs. Thinking […]

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