The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

8 ways to keep your New Year’s resolutions on track

“It’s only mid-January, but chances are pretty good that all those lofty resolutions you made before the clock struck midnight on Dec. 31 have fallen by the wayside,” says executive coach Harrison Monarth in an article for Entrepreneur. What happens? We have good intentions, but the reality isn’t fun. We don’t see results soon enough. We […]

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‘A leap of faith to a dream job’ marks 28 years

I’m celebrating 28 years in business this month – wow! Check out “A leap of faith to a dream job (with a great boss)” for a look at the best things about running my own business, and tips and resources if by chance you’re thinking about taking your own leap. Fireworks photo by Jingda Chen […]

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10 ways to spot a word nerd

Happy New Year, and Happy Word Nerd Day! You know you are a word nerd when… You receive a word-a-day calendar for Christmas (featured today is Occam’s razor, “a scientific or philosophical rule that favors the simplest explanation”). Your Christmas gifts also include several books about words and/or bookstore gift certificates. You’re thrilled when The […]

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Don’t weaponize that toxic misinformation

Toxic. Misinformation. Justice. Weaponize. Do these words capture the mood of your 2018? They do for many people, according to the various dictionaries and online sources that track the topics we search for online. Here are the Words of the Year for 2018 that caught the public’s imagination, showed widespread use or reflected important events, […]

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The top 10 posts in the Red Jacket Diaries in 2018

As 2018 comes to a close, I have one last post for the Red Jacket Diaries: The top 10 most popular posts this year, as revealed by Google Analytics. The posts fall into a range of categories. For example, readers seem to appreciate when I summarize interesting events, such as these ones for IABC/Toronto’s Professional […]

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Life is short (a Christmas tale)

This last month of the year – when many of us are getting ready for family gatherings, yet others lose or are estranged from loved ones – maybe you are reminded, as I am, that life is short. My own preparations for Christmas always bring to mind a tradition that lasted a dozen years. It […]

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7 words more people should look up

The word nerd in me loves the idea of trending words. I love that people want to know the meaning of a word, and take the time to look it up. News events, celebrities, politics and sports often drive a sudden spike in people looking up a specific word. Trends this week include synergy (Russians […]

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The cadence of jargon continues to annoy

Jargon has welcomed some new members to the fold this year. Or maybe it’s been happening longer, but I’ve been running into fresh examples over the past few months. Either way, I’m hopping on my Grouch Train. You know I’ve had issues with the phrase “like a boss” before. “Resonate” gets thrown around so much […]

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Find your way by taking the strategic path

Communicators have a path to choose, says Dan Tisch, APR, CPRS Fellow and president and CEO of Argyle Public Relationships. Are we going to be tacticians or strategists? At a professional development session hosted by IABC/Toronto and its Professional Independent Communicators in November, Dan pointed out that “The path to being a strategist means thinking […]

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Look for words that count people in

A post about looking for a gender-neutral option for man-hours is one of the most-read on this blog, according to the analytics. (Long story short, person-hours is an acceptable substitute; also try work-hours or staff-hours.) Increasingly, people are looking for words that count people in. These days, we have a new way to count people […]

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