The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

The best of the blog so far in 2018

Somewhere along my 11 years of blogging, I started sharing the most-read blog posts part way through the year and at year-end. So now that we’ve already hit mid-year (how is that possible?), here are a half-dozen of them so far in 2018. I’m often inspired to blog about what’s going on around me: My […]

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How to earn trust in an untrusting world

Content may be king, but relationships are royalty, according to Dan Tisch, APR, of Argyle Public Relationships. In a talk at IABC/Toronto’s annual general meeting, Dan noted that public relations and communications people should let others focus on churning out content. What we should be doing is making sure the content we produce can build […]

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It’s true, you CAN make legal statements readable

Are you a Fitbit fan? I am. I’ve been wearing the step tracker since December 2014, and it encourages me to look for reasons to take a few extra steps, like parking further away from a store or the train station, or taking the long way home after a short walk with Mom. Fitbit’s “Who […]

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In a job transition? 7 steps to update your LinkedIn profile

You may have left a job, or you’re looking for a new job with a different focus. Maybe you retired but are still open for something new, even if you aren’t actively looking. It’s time to update your LinkedIn profile. I’ve been helping a friend do just that, and thought others might find the advice […]

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Why walk when you can fly?

Our neighbourhood is atwitter (sorry) with robins this spring. One scurried along the sidewalk ahead of me the other day, tiny legs flashing, just edging out of my way. “Why would you walk when you can fly?” I wondered. It suddenly hit me that we could ask ourselves the same thing. Why would we keep […]

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So many ways to get words wrong

Stumbling over a few misused words recently brought to mind the 1987 movie, The Princess Bride. Vezzini (Wallace Shawn), the “mastermind” hired to kidnap the princess, constantly describes unfolding events as “inconceivable.” Inigo Montoya (Mandy Patinkin) says, “You keep using that word. I do not think it means what you think it means.” * I […]

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9 ways to ace your endings

So, you’ve crafted an interesting opening to your story, article, blog post or other writing. You’ve taken readers through the details and why the piece is important. Don’t let your writing screech to a halt as if you’ve hit a dead end sign. “From our earliest years, we learn that stories have endings, however predictable,” […]

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Podcasting: What communicators need to know in 2018

This American Life. Canadaland. CBC’s Quirks and Quarks. For Immediate Release (FIR). Reply All. WNYC Studios’ Death, Sex & Money. Members and friends of IABC/Toronto’s Professional Independent Communicators called out the podcasts they listen to – are maybe even addicted to – at a recent session. What is a podcast, anyway? Speaker Donna Papacosta said […]

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Reach for success by conquering your fears

The funny thing about success is that people usually know what we should do, but fear often holds us back. Here’s what I learned from a discussion with the members of Communicators Connection, who shared secrets to success at a networking event earlier this month: Fear is a powerful obstacle. While it’s okay to be […]

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I love the spirit, but the words are ‘recondite’

Wayne State University is again trying to draw attention to some of the English language’s “most expressive — yet regrettably neglected — words.” Its annual list shares words it says “deserve to be used more often in conversation and prose.” I love the spirit of the idea, as I said in 2016. But some of […]

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