I confess to taking a moment today to bask in the glow of a compliment about an online newsletter article I just submitted. However, it reminded me of something once asked of me: “So, are you only as good as your last article/newsletter?” (This was many years ago, when I worked on a weekly newsletter with a no-time-to-lose production schedule.)
The answer often seems to be yes, whether you are an independent or a corporate communicator. Your clients/bosses may have loved something you created last week or last month, but it really has little influence on how they feel about what they’re looking at RIGHT NOW, or so it seems. Yes, it’s humbling. It also gives you fresh incentive to keep doing your best, if you need it.