Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
Do you want to explain something, make a point or spark that “aha” moment? Reach for a metaphor, which shows how two things are alike without using “like” or “as.” A metaphor gives people a shortcut to understanding new, complex or conceptual info, says writing...
Have you ever noticed that suddenly everyone seems to be using a particular word or phrase? “Upskilling” is having a moment, unfortunately. “Overarching” has staying power, also unfortunately. But the one I keep running into lately is “[people]...
I’m always on the lookout for examples of good and bad writing, and you’ll find plenty out in the world. Here are some of the articles recently shared online, all related to plain language and getting rid of jargon and lawyer-speak. Plain language is all about helping...
Have you ever started reading something, and had to stop because you lost your way in a long, meandering sentence? That’s what happened to me while reading an article in the Entertainment section of my local newspaper. The opening sentence rang in at 49 words....
Surprise! Artificial Intelligence (AI) dominated the range of important things, events, people and preoccupations we talked about in 2023. An article about ChatGPT led Wikipedia’s most-viewed entries and Google search data also showed plenty of hunts for AI and...
Somehow, December got away from me (you too?). So I missed my annual tradition of collecting the top 10 most-viewed posts on my blog. Here they are! 1. Is this the year you get certified as a Communication Management Professional (CMP) or Strategic Communication...
You may have noticed I have somewhat of a yearly tradition for the December issue of my newsletter, Wordnerdery. Rather than talk about words, expressive writing and so on, I usually share my thoughts about something more personal. The tradition continues! The...
Amid the shiny new digital tools discussed at a recent session with IABC/Toronto’s Professional Independent Communicators (PIC) was an old standby: The Canadian Press Caps and Spelling book. I use it often for its Plain Words section, and I wasn’t the only word nerd...
Do you pause what you’re doing for a moment of silence on Remembrance Day or Veterans Day? I do, and often turn on the radio (remember radio?) so as not to get caught up in work and miss 11 a.m. One year, the radio station introduced the moment, and then went...
The “gifting season” is upon us! I heard this term for the first time this year, and you have to admit it is politically correct. No dancing around what holiday you celebrate, even if it does reduce the season to an exchange of gifts. In any case, it’s time for my...