Communicators heart Best Buy CEO at the IABC World Conference
Best Buy CEO Brian Dunn had the communicators at the IABC conference in San Francisco in June in the palm of his hand, as I mentioned talking about highlights of the conference. He sealed the deal in an interview in the The New York Times published August 15. One of...Make surveys make sense; tips for better survey questions
Customer/employee surveys are important. I know this, so I try to go along with companies who take the time to survey me as a customer. But they need to do a better job of asking questions that are both within the customer’s ability to answer and that they can...
‘As thick as unabridged dictionaries’ and more expressive language
Here are more great examples of words eloquently or imaginatively written for the enjoyment of readers: “The files holding the data are as thick as unabridged dictionaries.” – Joshua Wolf Shenk in The Atlantic, “What Makes Us Happy?”...
Zappos CEO gets it; or how to communicate like a human
It’s so refreshing when a CEO sends out something that actually sounds like a human being might have said/written it. That was the case when Zappos’ CEO, Tony Hsieh, issued an announcement about Amazon buying Zappos. I liked that he apologized “for...
Hit or miss(ed) opportunities: Are you following up?
A thank you card arrived today in my mail, signed by someone I had never heard of. Turns out she is part of my local library’s summer reading program, just one of the programs the library notes it is able to run thanks to donors to their literacy efforts....
Sports announcers get away with jargon, but don’t try this at home
When interviewing someone for an employee newsletter article, I always ask the meaning of unusual terms, acronyms (a word, like OPEC, formed from the initial letters of other words) and initialisms (a group of initial letters pronounced individually, like CBC). People...