Pricing, follow-up and other business tips from PIC

Whether you’ve been in business for one month or more than 20 years, there’s always something to learn from fellow independents.

Here are just some of the useful tips shared at the IABC/Toronto Professional Independent Communicators networking exchange on June 5:

  • LinkedIn is a good way to stay in front of people digitally and create awareness of what you do.
  • On pricing: If you’ve quoted $2,000 for a project but you agree to do it for less when asked, what does that tell the potential client? That you were overcharging! Only agree to a lower price if you adjust what you will deliver. Great line: “You’re not at a bazaar haggling over a carpet.”
  • Suggested resources included Fresh Books online invoicing and accounting software; Billings time-tracking and billing app for Mac; RescueTime time management and productivity software; and Swizzle for cleaning up your email.
  • Ask yourself, “What’s your passion?” (not necessarily what’s in your past) to help you decide the focus of your new business.
  • Follow up with potential clients six times, spaced out appropriately (like once a week or once a month). Find helpful advice on this by Write to Done and Steve Slaunwhite.

Asked for comment after the meeting, new entrepreneur Betsy Chaly said, “The small group, round table format was a comfortable environment in which to ask questions that would be hard to bring up in other forums. The advice provided by participants, based on their own experiences, was invaluable.”

Andrew Wright agreed, saying, “The PIC Networking Exchange events have been a tremendously positive experience for me. For a newcomer to Toronto and to IABC, it’s been a fantastic way to meet colleagues, to discuss current strategies and skills, and an opportunity to learn from some highly talented and experienced professionals.”

There will be more networking exchanges in the fall when PIC’s regular programming picks up after a summer break – and I’ll be on the PIC executive!

Were you at the PIC meeting? Did you learn anything new? Please comment! Or share this post if you found the tips helpful.

Photo: From left, Donna Papacosta, Janet Comeau, ABC and Sue Horner (in the red jacket!) take part in the PIC networking exchange.  Photo taken by Alan McKenzie,

This entry was posted in The Red Jacket Diaries blog and tagged , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.


  1. Posted June 11, 2013 at 1:53 pm | Permalink

    Great recap as always, Sue. Thanks for posting.

  2. Posted June 11, 2013 at 2:59 pm | Permalink

    Thanks, Donna! Another great PIC meeting.

  3. Posted June 12, 2013 at 9:19 am | Permalink

    Thanks for the thorough summary Sue and the links are really helpful.

  4. Posted June 12, 2013 at 1:36 pm | Permalink

    Thanks for stopping by, Leslie!

  5. Posted June 12, 2013 at 4:56 pm | Permalink

    Ask yourself, “What’s your passion?” (not necessarily what’s in your past) to help you decide the focus of your new business.

    I think this is probably the most important question we can ask ourselves as independents. We have an amazing chance to do what we want to do, to feed our souls as well as our mouths. Yet habit, fear or a need to feel comfortable and competent, keep us chained to what’s on our resumes.

    Your post comes just as I’m realizing, after years on my own, that a lot of things I do (training, books, coaching) are not mere adjuncts to a traditional communication role. They are what I really want to do. Thanks for that reinforcement.

  6. Roger Morier
    Posted June 12, 2013 at 9:16 pm | Permalink

    Thanks for the article Sue – I was out of town and couldn’t attend but your summary makes me feel I was there among you all. Thanks also for the links – very useful. Looking forward to the fall PIC events.

  7. Posted June 12, 2013 at 10:05 pm | Permalink

    Thanks for commenting! Sue, I agree, we have an opportunity to follow our hearts rather than just continue what we’ve been doing. And Roger, sorry you couldn’t make it but there will be lots more great sessions to come in the fall!

Post a Comment

Your email is never published nor shared. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  • Subscribe

    Subscribe via RSS